All Articles in Health and beauty
France looks to relax alcohol ad law un peu
French MPs have voted to amend the notoriously strict “Loi Evin” of 1991 by narrowing the boundaries of “advertising and propaganda.” Claire Bouchenard of Osborne Clarke Paris reports.
Protein World Are you beach body ready? Ad causes storm and ASA action
Protein World have been subject to an ASA adjudication relating to several different products sold on their website and a modelling competition they are running. In addition, their recent ad campaign has resulted in consumer outrage. George Garrard reports.
CAP and BCAP consult on obesity in weight loss ads
Providers of lifestyle management weight loss programmes feel it is unfair their ads can only mention obesity where participants are placed under the care of a healthcare professional. Now change is on the cards. Nick Johnson reports.
ASA decides if Hexpress Healthcare’s use of green tick and “PharmCheck/Know your pharmacy” was misleading
The euroclinix healthcare website featured a logo with a green tick and “PharmaCheck Know your pharmacy” linked to information about the General Pharmaceutical Council and euroclinix’s owner Hexpress. Misleading? Fiona Schneider reports.
CAP’s “do’s and don’ts of weight loss and detox claims
In a timely move, the ASA’s sister body has published helpful tips on the pitfalls for marketers targeting consumers who want to lose weight, “detox” or stop smoking in 2015. Anna Williams reports.
Boots in hot water over “Philips BlueTouch Patch” claims
Shredded Wheat ad challenged
FTC acts on L’Oreal anti-ageing claims
US campaigns claimed Lancome Genifique and Paris Youth Code products were clinically proven to provide ant-ageing benefits by targeting users’ genes. L’Oreal has now agreed to settle US Federal Trade Commission charges of deceptive advertising. Flick Fisher reports.
Is “superfood” a general food health claim?
Were cosmetic clinicians liable for third party brochure claims?
Unilever defends Flora pro-activ TV ads
