ASA clampdown on health and nutrition claims
ASA investigations show growth in unauthorised health and nutrition claims for food products. Jude King reports.
All Articles in Health & Beauty
CAP note on weight loss claims
CAP guidance on weight loss food ads. CAP has once more issued guidance for advertisers in the food sector on how to ensure weight loss claims are responsible and compliant. Stefania Grosso reports.
Toy ads promoting HFSS foods could breach
Competitor awarded damages for misleading medicinal claim
When a food supplement company challenged a competitor’s product name as a misleading medicine claim, was it also able to claim damages through Italian courts? Marialaura Boni reports.
CAP reminder on cosmetic interventions ads
CAP releases a note on cosmetic interventions, a reminder of the need for precision when advertising incisions. Ben Dunham reports.
High Court: Clearcast decision on Prevasore Lip Therapy ad not subject to judicial review
Does the TV ad vetting body perform a “function of a public nature”, thus rendering its decisions susceptible to judicial review? Anna Williams reports on the case of Diomed Direct vs Clearcast and the judgment of Stewart J.
E-cigarette ads on TV and radio to be banned from 20 May 2016
Ofcom is implementing the provisions of the Tobacco Products Directive 2014/14/EU affecting broadcast ads for electronic cigarettes. But these rules will not apply to ads for such products as medicines if they have been licensed as such by the MHRA. Jude King reports.
ASA probes Latvian “Pranamat Sales” site
Online ads for “ECO acupressure mats” claimed they “helped to relieve stress, reduce headache and back pain and improve circulation.” On what basis could the ASA have jurisdiction over a Latvian website? Daisy Jones reports.
“Clinically approved” Department of Health ad misleading
“A&E is for life-threatening emergencies only” said a poster and website published by Brent Clinical Commissioning Group. Brent Patient Voice complained to the ASA that this was misleading and potentially harmful. Jude King reports.
Key impacts for marketers of EU data privacy reforms
The ink is almost dry on the long-awaited General Data Protection Regulation. What are the likely key impacts for UK marketers and adtech service providers? Catch Nick Johnson and Stephen Groom’s slides from a recent breakfast briefing here.
Weight loss programme ad control changes
In response to industry representations and following a full public consultation, the Committee of Advertising Practice has announced immediate changes to the CAP Code to allow greater freedom to advertise responsible weight loss programmes. Chloe Deng reports.
New regulatory burdens for online medicine retailers
As of 1 July 2015, all those wanting to sell medicines on the web from the UK have had to register with the UK MHRA. An EU common logo must also be displayed. Georgina Graham reports.
