Advertising codes updated: how the DMCCA has impacted the advertising codes
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
All Articles in health
What’s next for body image in advertising: unhealthy body image prompts ASA ruling
The ASA considered the model appearing in the ad for denim leggings to look unhealthily thin due to her pose, camera angle and styling, which strongly emphasised the slimness of the model’s legs.
Something smells off: ASA ruling on misleading perfume prices
The ASA has considered whether a price claim on a perfume sample was misleading and the use of a “from” price. Aisling Farley reports.
UK government’s new rules and guidance on HFSS advertising restrictions
Exclusions apply? ASA reminds how not to mislead consumers
ASA rules against insurance company’s ads that omitted material information and misleadingly gave the impression that all medical procedures were included in the plan when exclusions applied. Anna Matsiienko reports.
ASA’s active monitoring and strict approach to food supplement claims: five takeaways
Key takeaways for food manufacturers following a recent increase in ASA action against food supplement claims, Stefanie Lo reports.
KeyForHer food supplements: key reminders for claims targeted at those experiencing menopause
ASA rules against a food supplement manufacturer’s exaggerated re-wording of an authorised claim, Stefanie Lo reports.
BetterMe seek better ads for a healthier marketing strategy
The ASA combats misleading fitness ads that promise unachievable results for clients. Bryana Daniels reports.
Tonic health told to dump their denigrating comparative advertising
ASA crackdown on influencer Grace Beverley
Painful reminder: medicinal claims are not permitted for unlicenced medicines treating menopause symptoms
ASA Active Ad Monitoring system successfully identifies non-compliant ad featuring medicinal claims for an unlicenced medicine. Stefanie Lo reports.
ASA weighs in on Skinny Food influencer advert
ASA ruling serves as a reminder of advertising requirements around Very Low Calories Diets, Stefanie Lo reports.
