ASA’s active monitoring and strict approach to food supplement claims: five takeaways
Key takeaways for food manufacturers following a recent increase in ASA action against food supplement claims, Stefanie Lo reports.
All Articles in health
KeyForHer food supplements: key reminders for claims targeted at those experiencing menopause
ASA rules against a food supplement manufacturer’s exaggerated re-wording of an authorised claim, Stefanie Lo reports.
BetterMe seek better ads for a healthier marketing strategy
The ASA combats misleading fitness ads that promise unachievable results for clients. Bryana Daniels reports.
Tonic health told to dump their denigrating comparative advertising
ASA crackdown on influencer Grace Beverley
Painful reminder: medicinal claims are not permitted for unlicenced medicines treating menopause symptoms
ASA Active Ad Monitoring system successfully identifies non-compliant ad featuring medicinal claims for an unlicenced medicine. Stefanie Lo reports.
ASA weighs in on Skinny Food influencer advert
ASA ruling serves as a reminder of advertising requirements around Very Low Calories Diets, Stefanie Lo reports.
English High Court considers when ads are comparative by implication
English High Court considers when ads could be considered comparative in nature, composition, efficacy and/or quality by implication. Anna Matsiienko and Louisa Morrison report.
Vytaliving misses vital advertising rules
ASA provides another ruling which highlights the strict regulation of health claims in relation to food supplements. Stefanie Lo reports.
ASA’s growing AI capability
The ASA has reported on its increasing use of artificial intelligence in regulation of UK online advertising, Emily Addleman reports.
European Commission left #unimpressed by results of influencer screening sweep
AI’s clever ‘dose’ of prescription ad compliance
AI is playing a key role in combatting non-compliant ads for the ASA, Bryana Daniels reports.
