Picture perfect? ASA rules against fake reviews and testimonials
The ASA has upheld complaints against a hair styling tool brand over fake endorsements and testimonials and misattributed influencer content.
All Articles in influencer
Hidden cost of the 'comment link' trend: ASA rules affiliate posts must be clearly labelled
The ASA ruled on a social media post promoting cushions via an affiliate link, finding that earning commission on sales was sufficient to make the post an ad requiring clear and prominent labelling from the outset.
AI in advertising: ICC publishes guidance on its Advertising and Marketing Communications Code
The International Chamber of Commerce has released a guide for marketers on how AI applies to its Advertising and Marketing Communications Code.
First taste: ASA's first rulings on 'less healthy' food and drink advertising restrictions
The ASA issues its first rulings clarifying the scope of the “less healthy” food advertising restrictions.
ASA holds online pharmacies accountable for customer-shared referral codes
The ASA holds online pharmacies responsible for customers’ social media posts sharing weight-loss medication referral codes.
Spot the ad: ASA research highlights influencer disclosure challenges
ASA-commissioned research finds that consumers struggle to distinguish influencer ads from organic social media content and want clear, prominent disclosure labels. Labels such as “Commission Paid”, “Paid Partnership” and “Ad” were seen as the most effective.
Cross-border ads: CAP explains ASA's remit
CAP publishes an article explaining the ASA’s remit in relation to cross-border ads.
UK LHF advertising restrictions in force; identifiability and brand exemption guidance published
The ASA publishes final guidance on the UK restrictions on the advertising of “less healthy” food and drink products on TV and the total ban on paid-for advertising of such products online, which came into effect on 5 January 2026.
Advertising and marketing in 2026: what businesses might expect in the UK and EU
This article explores key topics likely to shape 2026 regulatory agenda in the advertising and marketing industry in both the UK and the EU.
Cut the waffle: no unauthorised food health claims and no HCP endorsements
CAP reiterates that health claims for foods are only permitted if they are authorised, with recent ASA rulings underscoring the point.
Ladbrokes not on the money with 'Ladbucks' ad
The ASA finds a gambling advertisement to be likely of strong appeal to under 18s.
UK regulators issue strong warning to advertisers of medicated weight-loss treatments
The ASA, MHRA and GPhC issue a reminder to advertisers on the rules around promoting weight-loss prescription-only medicines. Melissa Woodfield reports.
