influencer Archives | marketinglaw

A Bad Influence – when influencer promotions go wrong

Written Osborne Clarke on 21 Oct 2020

Who: Molly-Mae Hague and the Advertising Standards Agency (ASA) Where: United Kingdom When: 21 September 2020 Law stated as at: 29 September 2020 What happened: Molly-Mae Hague (former Love Island…
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CAP & BCAP consulting on new rules for ‘cosmetic interventions’

Written by Katrina Anderson on 21 Oct 2020

Who: CAP and BCAP Where: United Kingdom When: 10 September 2020 Law stated as at: 5 October 2020 What happened: CAP and BCAP have jointly launched a consultation on introducing…
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Here’s looking at you, kid: CAP reflects on children’s recognition of online advertising

Written by Charlotte Groom on 21 Oct 2020

Who: The Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) Where: United Kingdom When: 30 July 2020 Law stated as at: 30 September 2020 What happened: CAP…
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eSports in season for regulator

Written by Linda McElwee on 26 Jun 2020

Who: Committee of Advertising Practice (CAP), the Advertising Standards Authority (ASA), GambleAware Where: United Kingdom When: 23 April 2020 Law stated as at: 16 June 2020 What happened: The outbreak…
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CMA investigates misleading online reviews

Written by Verity Raeside on 26 Jun 2020

Who: UK Competition and Markets Authority (CMA) Where: United Kingdom When: 22 May 2020 Law stated as at: 9 June 2020 What happened: The CMA has launched an investigation into…
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Influencer Zoe Sugg (aka Zoella) warned by the ASA for cashing in on ASOS affiliate links

Written by Steven Doherty on 05 Jun 2020

Who: The Advertising Standards Authority (ASA), ASOS.com LTD t/a ASOS (ASOS) and Zoe Sugg Ltd (Zoe Sugg) Where: United Kingdom When: 22 April 2020 Law stated as at: 11 May…
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