influencer Archives | Page 3 of 6 | marketinglaw

When a night out goes too far: ASA rules against promoting excessive and irresponsible drinking
Written by Melissa Woodfield on 31 Oct 2023
Who: The Advertising Standards Authority (ASA) and Global Brands Ltd (Global Brands) Where: United Kingdom When: 20 September 2023 Law stated as at: 18 October 2023 What happened: The ASA…
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BEUC shares consumers’ views towards influencer marketing in its survey on “the fairness of the online environment”
Written by Anna Matsiienko on 30 Oct 2023
Who: European Consumer Organisation (BEUC) Where: European Union When: 20 September 2023 Law stated as at: 18 October 2023 What happened: BEUC has published the outcome of a consumer survey…
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US FTC 'guides' businesses on combatting deceptive reviews and endorsements
Written Osborne Clarke on 30 Oct 2023
Who: US Federal Trade Commission (FTC) Where: United States (US) When: 29 June 2023 Law stated as at: 7 September 2023 What happened: The FTC has issued advertisers with Guides Concerning the Use of…
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Paid ad? Use the hashtag
Written Osborne Clarke on 30 Oct 2023
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 9 August 2023 Law stated as at: 14 September 2023 What happened: Influencer marketing has grown dramatically over the last six years and the industry…
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Generative AI and the ASA: no new rules
Written Osborne Clarke on 30 Oct 2023
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 31 August 2023 Law stated as at: 14 September 2023 What happened: The ASA has published a statement on its regulation of the use…
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The ASA pulls no punches with gambling giant Ladbrokes
Written by Bryana Daniels on 18 Aug 2023
Who: The Advertising Standards Authority (ASA); the Committee of Advertising Practice (CAP) and LC International Ltd t/a Ladbrokes. Where: United Kingdom When: January 2023 and February 2023. Law stated as…
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From likes to shares: ASA upholds complaints against WeShop for influencer marketing
Written by Mirshad Ahani on 18 Aug 2023
Who: The Advertising Standards Authority (ASA) and WeShop Holdings Ltd (WeShop) Where: United Kingdom When: 19 July 2023 Law stated as at: 4 August 2023 What happened: The ASA has…
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Vaping ads going up in vapour
Written by Sophie Chesterman on 18 Aug 2023
Who: The Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) Where: United Kingdom When: 29 June 2023 Law stated as at: 7 August 2023 What happened: CAP has…
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EESC seeks to ‘influence’ EU-wide approach on influencer marketing
Written Osborne Clarke on 18 Aug 2023
Who: European Economic and Social Committee (EESC) Where: European Union When: 3 July 2023 Law stated as at: 2 August 2023 What happened: On 3 July 2023, the EESC, a…
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Update on the Online Advertising Programme: UK government publishes its consultation response
Written by Anna Matsiienko on 18 Aug 2023
Who: UK government Where: United Kingdom When: 25 July 2023 Law stated as at: 15 August 2023 What happened: The UK government has published a response to the consultation on…
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Rio Ferdinand’s ad does not score with the ASA
Written by Sarah Denny on 27 Jul 2023
Who: The Advertising Standards Authority (ASA), Rio Ferdinand, Qatar Tourism t/a Visit Qatar Where: United Kingdom When: 14 June 2023 Law stated as at: 10 July 2023 What happened: The…
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Absolute-ly environmentally friendly claims? BCAP and CAP publish updated guidance on green claims
Written Osborne Clarke on 27 Jul 2023
Who: The Advertising Standards Authority (ASA), The Committee of Advertising Practice (CAP), and The Broadcast Committee of Advertising Practice (BCAP) Where: United Kingdom When: 23 June 2023 Law stated as…
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