influencers Archives | marketinglaw

BEUC tackles misleading crypto promotions
Written Osborne Clarke on 27 Jul 2023
Who: The European Consumer Organisation (BEUC) and the European Commission (EC) Where: European Union When: 8 June 2023 Law stated as at: 5 July 2023 What happened: Background On 8…
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Lights, camera, inaction part two: DCMS’ report on influencer culture fails to influence government
Written by Verity Raeside on 20 Oct 2022
Who: Digital, Culture, Media and Sport Committee (DCMS) and the UK government Where: United Kingdom When: 23 September 2022 Law stated as at: 6 October 2022 What happened: The DCMS…
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Gambling ads starring footballers and reality TV stars to be shown the red card
Written by Sharon D'Silva on 14 Jun 2022
Who: The Advertising Standards Authority (ASA) and Committee for Advertising Practice (CAP) Where: United Kingdom When: New rules to take effect from 1 October 2022 Law stated as at: 6…
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Lights, camera, inaction? DCMS publishes its report on influencer culture
Written by Chloe Deng on 14 Jun 2022
Who: Digital, Culture, Media and Sport Committee (DCMS) Where: United Kingdom When: 9 May 2022 Law stated as at: 23 May 2022 What happened: DCMS has published its report on…
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The ASA wins a hat-trick against unfairly administered social media promotions
Written by Chloe Deng on 13 Sep 2021
Who: The Advertising Standards Authority (ASA), Bellatricks Limited (trading as Get the Gloss), Hughes TV and Audio Limited (Hughes) and Prettylittlething.com Limited (PLT). Where: UK When: 1 September 2021 Law…
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France legislates to ensure that healthcare brands are required to disclose links with influencers
Written by Lucie Champetier Thomas Devred Claire Bouchenard on 06 May 2020
Who: Social media, Instagram, media, influencers, firms marketing health products, etc. Where: France When: 30 December 2019 Law stated as at: 26 February 2019 What happened: A new decree published…
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How clear is your influence?
Written by Charlotte Groom on 06 May 2020
Who: Committee of Advertising Practice (CAP) and the Competition and Markets Authority (CMA) Where: United Kingdom When: 6 February 2020 Law stated as at: 12 March 2020 What happened: CAP…
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ASA #ad(vice) refresh for influencers and brands
Written by Chloe Deng on 28 Feb 2020
Who: The Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) Where: United Kingdom When: 6 February 2020 Law stated as at: 10 February 2020 What happened: Advice note…
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Influencer’s speech considered as advertisement
Written Osborne Clarke on 08 Aug 2017
The executive board of the French advertising self-regulatory organization (ARPP) has agreed on new guidelines regarding online posts by influencers (bloggers, vloggers) in collaboration with brands. Margaux Hammer reports.
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Disguised/surreptitious advertising and online influencers under the Government’s magnifying glass
Written by Marialaura Boni on 06 Jul 2017
Who: Italian Parliament Where: Italy When: June 2017 Law stated as at: June 2017 What happened: During discussions on the Bill on competition, which passed on 29 June to the…
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ASA blogger ruling sheds light on “control” definition
Written by Nick Johnson on 24 May 2017
Who: Nomad Choice Pty Limited t/a Flat Tummy Tea, Sheikbeauty, Advertising Standards Authority (ASA) Where: UK When: 5 April 2017 Law stated as at: 22 May 2017 What happened: The…
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