"Inspired by" advertising Archives | marketinglaw

Cour de Cassation gives judgment in supermarket slogan battle
Written by Claire Bouchenard on 19 Oct 2015
Retail chain Cora had used “Large volumes= low prices” as an advertising slogan for 25 years. Could it stop competitor Auchan using “mini prices for large volumes” in its catalogues? Claire Bouchenard of Osborne Clarke Paris reports.
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Diamond Jubilee pitfalls for advertisers
Written Osborne Clarke on 04 Apr 2012
Faced with the legal minefield of referencing the London Olympics in ads, UK advertisers who are not official sponsors may turn to the Diamond Jubilee as a safer area for…
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Right to parody copyright works moves closer
Written by Tom Harding on 06 Jan 2012
Creative ad agencies are watching closely as after various false starts, a head of steam finally seems to be building behind the introduction of a right to create pastiches without…
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test news item for workflow emails
Written Osborne Clarke on 26 Apr 2007
test news item for workflow emails test news item for workflow emails
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Unmasking the advertiser
Written Osborne Clarke on 31 Jul 2006
In a recent case, the High Court ordered the Internet search engine company Google to reveal the identity of an advertiser. This all came about following a claim that the…
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Scot Nats face Information Tribunal high noon
Written Osborne Clarke on 28 Feb 2006
In March the SNP appears before the data protection law adjudication body, the Information Tribunal. All indications are that on trial will be a cold calling campaign before the last…
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Ofcom, ICSTIS and DTI unite against telemarketing abuse
Written Osborne Clarke on 25 Oct 2005
The increasing silent calls furore and general telecoms abuse by marketers have led to more proposed initiatives to make life even more difficult for irresponsible UK telemarketers. But is it…
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No hiding place for TV programme trailer
Written Osborne Clarke on 31 May 2005
In a trailer for a season of programmes on former Tory leader Lady Thatcher, a clip of a famous Thatcherism was broadcast apparently without clearance. We report the uncomfortable consequences…
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€2.75 million penalty for ‘Fifth Element’ character lookalike
Written Osborne Clarke on 27 Oct 2004
French film maker Luc Besson was not impressed with advertising for French telecoms company SFR. There were noticeable similarities with his film The Fifth Element. We report on the ensuing…
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‘Ideal Home’ v ‘Home’ mag spat
Written Osborne Clarke on 27 Oct 2004
IPC, publisher of market leading homes magazine ‘Ideal Home’ says competitor ‘Home’ breaches copyright in Ideal Home’s cover and features. We look at the clear similarities but question IPC’s prospects…
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Irish papers in copyright spat
Written Osborne Clarke on 28 Sep 2004
The UK Press Gazette recently reported that Ireland on Sunday (‘IoS’) recently accused the Irish Independent (‘II’) of ‘egregious breach of copyright.’ The II published what looked like a slightly…
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Red Bull fights on against energy drink look-a-like
Written Osborne Clarke on 30 Jun 2004
The court turned down Red Bull’s plea for an immediate injunction banning competitor Sinergy’s look-a-like pack. Red Bull has vowed to fight on, but what are its prospects at trial?…
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