The minister for public health, Ashley Dalton MP, confirms the government’s view that pure brand advertising is not in scope of the incoming advertising restrictions on less healthy foods, Gregory Barton reports.
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
The ASA begins groundbreaking initiatives to reshape online advertising regulation, targeting inappropriate ads in order to safeguard vulnerable audiences and enhance transparency. Bryana Daniels reports.
AI is playing a key role in combatting non-compliant ads for the ASA, Bryana Daniels reports.
CAP has announced new rules and guidance on the advertising of alcohol alternative products. Gregory Barton reports.
The UK government looks at the current advertising regulatory system in the UK with specific reference to advertising to children. Bryana Daniels and Josephine O’Dowd report.
UK government has published its response to its “Creating a smokefree generation and tackling youth vaping” consultation, new legislation to follow. Greg Barton and Samantha Rooney report
The ASA has ruled on a social media post by influencer promoting The Savoy. The case underscores the necessity of transparent advertising in influencer marketing, urging businesses to prioritise clarity in their campaigns for consumer trust. James Sharpley reports.
