Intellectual property Archives | marketinglaw

No victory this time for (the portrait rights of) Max Verstappen against Picnic

Written by Marleen Huisman Kevin van 't Klooster on 27 Jul 2020

Who: Court of Appeal Amsterdam, Max Verstappen (Verstappen), Mavic S.A.R.L. (Mavic) and Picnic B.V. (Picnic) Where: The Netherlands When: 2 June 2020 Law stated as at: 30 June 2020 What…
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French courts explore reuse of footage for a different purpose in the context of foie gras

Written by Julia Darcel Claire Bouchenard on 26 Jun 2020

Who: The French Inter-Professional Committee of Foie Gras (CIFOG) and L214 Association Where: France When: 13 March 2020 Law stated as at: 20 April 2020 What happened: The Paris Court…
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The new ambush marketing ban in Italy

Written by Angelo Molinaro Gianluigi Marino Federico Ferrara on 05 Jun 2020

Who: The Italian government and the Italian parliament Where: Italy When: 13 March 2020 (Law Decree) and 8 May 2020 (Law) Law stated as at: 21 May 2020 What happened:…
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Amazon wins trade mark infringement case in landmark ruling

Written by Verity Raeside on 06 May 2020

Who: Amazon and the Court of Justice of the European Union (CJEU) Where: The EU When: 2 April 2020 Law stated as at: 2 April 2020 What happened: The CJEU…
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AW v VW: if it looks that good, it’s probably art

Written by Charlotte Groom on 28 Feb 2020

Who: Ai Weiwei and Volkswagen’s Danish distributor, Skandinavisk Motor Where: Copenhagen When: 17 July 2019 Law stated as at: 5 February 2020 What happened: Volkswagen Denmark used an image of…
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Ambushing the podium: US Olympic Committee releases rule guidance on individual sponsorship

Written by Charlotte Groom on 10 Dec 2019

Who: International Olympic Committee (IOC), United States Olympic and Paralympic Committee (USOPC), German Cartel Office (GCO) Where: US, Germany and worldwide When: February, June and October 2019 Law stated as…
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Paris Court rules that users may resell games purchased on Steam

Written by Grégoire Dumas Claire Bouchenard on 28 Oct 2019

Who: the Paris Court Where: France When: 17 September 2019 Law stated as at: 14 October 2019 What happened: The Paris Court of First Instance has ruled that the doctrine…
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Meta advertising: can the use of meta tags infringe trademark rights?

Written by Sophie den Held on 02 Sep 2019

Who: The Transocean Marine Paint Association (Transocean), Pinturas Eurotex S.A. and Industrias Quimicas Eurotex S.L. (together referred to as: Eurotex) Where: The Netherlands (Court of The Hague; ECLI:NL:RBDHA:2019:6247) When: 19…
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Can only Red Bull ‘give you wings’?

Written by James Robertson on 02 Sep 2019

Who: Red Bull GmbH and Rich Energy Limited (now known as Lightning Volt Limited) Where: United Kingdom When: 18 July 2019 Law stated as at: 2 August 2019 What happened:…
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The Coco Pops Monkey is redeemed

Written by Katrina Anderson on 10 Dec 2018

Who: The Advertising Standards Authority (“ASA”) and Kellogg’s Where: United Kingdom When: 21 November 2018 Law stated as at: 1 December 2018 What happened: In August, the ASA ruled that…
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“Retouched photographs” guidelines

Written Osborne Clarke on 28 Sep 2017

From 1 October 2017, advertising message will have to bear the mention “retouched photographs” when relevant. The Decree published on 4 May 2017 details the condition of this new obligation…
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ASA blogger ruling sheds light on “control” definition

Written by Nick Johnson on 24 May 2017

Who: Nomad Choice Pty Limited t/a Flat Tummy Tea, Sheikbeauty, Advertising Standards Authority (ASA) Where: UK When: 5 April 2017 Law stated as at: 22 May 2017 What happened: The…
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