AI in advertising: ICC publishes guidance on its Advertising and Marketing Communications Code
The International Chamber of Commerce has released a guide for marketers on how AI applies to its Advertising and Marketing Communications Code.
All Articles in IP
Greenwashing nappies: baby care company falls short on environmental claims
The ASA has upheld complaints against Kit & Kin’s green marketing for its nappy and wipes range, finding that “eco”, “sustainable” and “biodegradable” claims were absolute, unsubstantiated and gave a misleading impression of the products’ environmental impact.
Responsible AI advertising: Advertising Association publishes voluntary code for generative AI
The Advertising Association has published a voluntary best practice guide, developed under the UK government’s Online Advertising Taskforce, setting out eight core principles for the responsible use of generative AI in advertising.
Can't read the small print: ASA rules against insulin device ad
ASA continues to take a strict approach to medical advertising.
KeyForHer food supplements: key reminders for claims targeted at those experiencing menopause
ASA rules against a food supplement manufacturer’s exaggerated re-wording of an authorised claim, Stefanie Lo reports.
ASA reminds about the rules on “established since..” claims when business change owners
English High Court considers when ads are comparative by implication
English High Court considers when ads could be considered comparative in nature, composition, efficacy and/or quality by implication. Anna Matsiienko and Louisa Morrison report.
Unlocking creative power: IPA and ISBA shape the future of advertising
The IPA and ISBA set out their 12 guiding principles on how advertisers and agencies should utilise generative AI. Rhiana Mandair reports.
Gambling sponsorship of sport: where are we now and what’s coming?
Changes are on the horizon for gambling sponsorship of sport. Ben Nicholson reports.
County cricket club’s latest craze
Essex County Cricket Club’s cryptoasset post sparks ASA scrutiny. TK Spiff reports.
ASA’s AI-telligent eye: catching rogue ads in the act!
EESC seeks to ‘influence’ EU-wide approach on influencer marketing
