ASA’s active monitoring and strict approach to food supplement claims: five takeaways
Key takeaways for food manufacturers following a recent increase in ASA action against food supplement claims, Stefanie Lo reports.
All Articles in Labelling and packaging
Tonic health told to dump their denigrating comparative advertising
Painful reminder: medicinal claims are not permitted for unlicenced medicines treating menopause symptoms
ASA Active Ad Monitoring system successfully identifies non-compliant ad featuring medicinal claims for an unlicenced medicine. Stefanie Lo reports.
English High Court considers when ads are comparative by implication
English High Court considers when ads could be considered comparative in nature, composition, efficacy and/or quality by implication. Anna Matsiienko and Louisa Morrison report.
Bready or not – Hovis’ bread claims rise to the challenge
Hovis ruling provides a timely reminder on the importance of using key terms (for example, “rustic”, “authentic” and “traditional”) in a limited context, Stefanie Lo reports.
UK government explores the current regulatory landscape for advertising to children
The UK government looks at the current advertising regulatory system in the UK with specific reference to advertising to children. Bryana Daniels and Josephine O’Dowd report.
UK government plans to stub out underage smoking and vaping
UK government has published its response to its “Creating a smokefree generation and tackling youth vaping” consultation, new legislation to follow. Greg Barton and Samantha Rooney report
Whopper ruling for HFSS ads via email marketing
ASA ruling on ‘reasonable steps’ to avoid targeting HFSS products to under 16s. Katrina Anderson, Stefanie Lo and Charlie Hennig report.
Spoonful of scrutiny: ASA rules against Heinz for ad that omitted significant conditions
ASA ruling against HJ Heinz Foods UK for omitting significant conditions of a promotion. Rebecca Heptonstall reports.
If only O2HyperHealth were “hyper-aware” of the importance of seeking medical supervision
Absolute-ly environmentally friendly claims? BCAP and CAP publish updated guidance on green claims
A rundown of the ASA and CAP’s Annual Report 2022
