ASA challenges retailers falsely claiming UK presence
ASA finds ads misleading for implying that advertisers based overseas were based in the UK and omitting the marketers’ geographical addresses.
All Articles in Marketing
Via no-go on its pricing claims
The ASA has ruled against Viagogo’s claim that “over half the events listed on Viagogo had tickets selling below face value,” finding it misleading. Gregory Barton and Thuvaraka Balamurali reports.
Henry's Boots gets the boot
The ASA has ruled against Henry’s Boots’ use of AI-generated ads which were held to be misleading. Josephine O’Dowd reports.
UK regulators issue strong warning to advertisers of medicated weight-loss treatments
The ASA, MHRA and GPhC issue a reminder to advertisers on the rules around promoting weight-loss prescription-only medicines. Melissa Woodfield reports.
Understanding advertising: the UK's ad concerns
The ASA’s latest report sheds light on public concerns about advertising, focusing on context, portrayal and misleadingness. Alex Lowe reports.
ASA and CAP 2024 annual report: enhancing ad monitoring with AI
The ASA and CAP’s 2024 annual report highlights significant enhancements in ad monitoring using AI. Millie Bird reports.
ASA calls for influencer #ad transparency
ASA finds unsatisfactory rates of influencer ad disclosure on social media and provides recommendations on how to comply with the rules.
Broad influence: Stuart takes the gambling wicket without breaking the rules
ASA says no simple wins!
The ASA rules against online gambling provider, PokerStars, for its socially irresponsible advertisement. The ruling serves as a reminder to take a cautious and responsible approach in creating gambling advertisements. Thuvaraka Balamurali and Ben Nicholson report.
Sun, sea and savings: Haven’s misleading price claims
The ASA rules that unsubstantiated “from” price claims are misleading. Sophie Chesterman reports.
Santa’s booze ban: ad appeals to kids
ASA rules against the use of family favourite characters to advertise age-restricted products. Alex Lowe reports.
IAB UK’s interactive insights on advertising trends leading to 2030
IAB UK publishes a report exploring advertising and marketing trends in the lead up to 2030 and beyond. Louisa Morrison and Anna Matsiienko report.
