All Articles in marketing techniques
What’s a Gold to a Goblin?
ASA shines a light on ‘dark patterns’
CJEU rules on trader information requirements for press ad
New French regulation adds disclosure requirements for online ratings
France toughens its game and imposes new disclosure obligations on consumer review websites regarding the verification of online reviews. Chloe Dumoulin-Richet reports.
The International Olympic Committee amends its guidelines on advertising to prevent changes to campaigns in anticipation of the Olympic Games
The IOC has implemented changes which now allow brands already using athletes in their marketing to continue to do so in the run up to Rio 2016. Chloe Deng reports.
Smart bin makers to stop collecting data
