Marketing Archives | marketinglaw

The Department for Levelling Up needs to level up their marketing communications

Written Osborne Clarke on 16 Nov 2022

What happened: The Department for Levelling Up placed seven newspaper advertorials in a variety of local and regional newspapers owned by Reach. These advertorials provided a description of what “levelling…
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ASA breaks down Q River’s biodegradable claims

Written by Gabriella Thornton on 16 Nov 2022

What happened: In February 2021, Q River published on its website and in an Amazon product listing that its baby wipes were “100% biodegradable”, stating that tests it had undertaken…
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Recent ASA decisions on CBD advertising give timely reminders for companies selling CBD products

Written by Charlie Hennig Katrina Anderson on 16 Nov 2022

What happened: ASA has recently published two rulings, see here and here, that provide reminders on advertising cannabidiol (CBD) products. Both rulings involved the ASA receiving complaints from the European…
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Clear test methodology can lead to clearer noses (and claims)

Written by Stefanie Lo on 16 Nov 2022

What happened: In November 2021, a TV ad featured a woman using the BecoCleanse product. The ad included a voice-over which stated: “Each day we breath in millions of viruses…
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Bill’s feels the heat: ASA takes issue with bottomless prosecco brunch

Written by Gregory Barton on 16 Nov 2022

What happened: On 12 October 2022, the ASA published its ruling against Bill’s in relation to several alleged breaches of the UK Code of Non-broadcast Advertising and Direct & Promotional…
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Screen With Envy told to Screen With Clarity

Written by Cameron Millar on 20 Oct 2022

Who: The Advertising Standards Authority (ASA) and Screen With Envy Ltd (Screen With Envy) Where: United Kingdom When: 28th September 2022 Law stated as at: 7th October 2022 What happened:…
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Recent ASA decisions on health and nutrition claims serve as a reminder to alcohol brands

Written by Gregory Barton on 20 Oct 2022

Who: The Advertising Standards Authority (ASA) and Eden Mill Distillery t/a Ramsay’s Gin (Ramsay’s Gin) and the ASA and Brew York Ltd t/a Brew York (Brew York) Where: United Kingdom…
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Lights, camera, inaction part two: DCMS’ report on influencer culture fails to influence government

Written by Verity Raeside on 20 Oct 2022

Who: Digital, Culture, Media and Sport Committee (DCMS) and the UK government Where: United Kingdom When: 23 September 2022 Law stated as at: 6 October 2022 What happened: The DCMS…
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Influencers shilling for cryptoassets held “misleading and irresponsible”

Written Osborne Clarke on 20 Oct 2022

Who: The UK Advertising Standards Authority (ASA), Eve and Jessica Gale (the Gale twins), Elizabeth O’Donnell (O’Donnell). Where: United Kingdom When: 7 September 2022 Law stated as at: 10 October…
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Gambling and lottery ads featuring football stars won’t score with the ASA

Written by Amelia Hodder Ben Nicholson on 20 Oct 2022

Who: The Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) Where: United Kingdom When: 1 October 2022 Law stated as at: 10 October 2022 What happened: New…
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Ensure that your QR Code complies with the CAP Code

Written by Georgie Taylor on 20 Oct 2022

Who:The Advertising Standards Authority (ASA) Where: United Kingdom When: 8 September 2022 Law stated as at: 10 October 2022 What happened: The use of quick response (QR) codes within marketing…
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Don’t ‘make-up’ your cosmetic claims

Written by Stefanie Lo on 20 Oct 2022

Who: The Advertising Standards Authority (ASA) and Shop TJC Ltd (t/a The Jewellery Channel Ltd) Where: United Kingdom When: 21 September 2022 Law stated as at: 5 October 2022 What…
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All Articles in Marketing

The Department for Levelling Up needs to level up their marketing communications

ASA breaks down Q River’s biodegradable claims

Clear test methodology can lead to clearer noses (and claims)

Bill’s feels the heat: ASA takes issue with bottomless prosecco brunch

Screen With Envy told to Screen With Clarity

Don’t ‘make-up’ your cosmetic claims

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