Label it clearly: three complaints upheld against wine retailer
ASA upheld three complaints against an online wine retailer on unsubstantiated “same wine” claims, ambiguous “80% off” messaging and a £5 promotion failing to clarify its 48‑hour limit.
All Articles in Marketing
Eye opener: ASA rules against Select Specs misleading comparison ad
The ASA upholds a complaint against Select Specs for misleading comparisons and price claims in its adverts.
ICC publishes new edition of its Framework for Responsible Environmental Marketing Communications
The framework is a helpful tool for advertisers and supports self‑regulation of environmental claims.
Advertising and marketing in 2026: what businesses might expect in the UK and EU
This article explores key topics likely to shape 2026 regulatory agenda in the advertising and marketing industry in both the UK and the EU.
New EU rules bring transparency to political advertising
The EU Regulation on transparency and targeting of political has been in effect from 10 October.
ASA bans bar ad featuring Barney the dinosaur for appeal to children and promoting excessive alcohol consumption
The ASA has ruled that a social media ad for a bar featuring Barney the Dinosaur and the phrases “T-wrecked” and “ONE TEQUILA, TWO TEQUILA, THREE TEQUILA, FLOOR”, breached advertising rules by appealing to under-18s and encouraging excessive drinking.
Time is up for misleading pricing claims
The ASA has upheld three complaints against Hammonds Furniture Ltd, finding its use of a countdown clock misleading and its “unbeatable price” claims for bespoke furniture inadequately substantiated and unverifiable.
Home, sea and sky: green claims under scrutiny
New CAP guidance notes set expectations for green claims in home improvements, cruises and aviation industries, underlining the broader push for compliant sustainability marketing in the UK.
ASA trials AI monitoring of ads at scale in the alcohol industry
The ASA scales up its AI-based Active Ad Monitoring to review compliance in the alcohol industry.
Siloed communication: cruise liner makes pricing change not reflected in promotion
The ASA rules that admin errors do not excuse misleading promotional discounts.
Subscription transparency: ASA says 12 months commitment needs prominence
The ASA finds that a marketer had to inform consumers that a subscription was subject to a fixed term of 12 months at the start of their purchasing journey rather than just at the checkout.
Contact Solar contacted by the ASA for omitting material information from price claim
The ASA has found a pricing claim misleading due to the omission of material information.
