Cut the waffle: no unauthorised food health claims and no HCP endorsements
CAP reiterates that health claims for foods are only permitted if they are authorised, with recent ASA rulings underscoring the point.
All Articles in Marketing
UK regulators take action against nine advertisers of medicated weight-loss treatments
UK regulators take action against nine advertisers of medicated weight-loss treatments
CAP's guide to genuine 'before and after' advertising
CAP provides advice on complying with the advertising rules when making “before and after” claims in ads.
Can't read the small print: ASA rules against insulin device ad
ASA continues to take a strict approach to medical advertising.
Turner Lewis ads turn out to be misleading
The ASA rules that ads by Turner Lewis misled consumers by failing to provide material information about the service, deterring consumers from taking alternative free routes to the service and omitting qualifications about the service. Sophie Chesterman reports.
A question of timing: ASA rules against Huusk's scheduling
The ASA rules on irresponsibly scheduled ads where they may be appealing to children. Melissa Woodfield reports.
Diesel's price-y mistake: objectification in ad
The ASA rules that a Diesel ad overly sexualised model, Katie Price. Sophie Chesterman reports.
Drug-themed shoes ad: when creativity meets responsibility
The ASA finds an ad for shoes irresponsible and likely to cause serious and widespread offence on the grounds that it condoned and encouraged drug use by including syringe, pill emojis, language mimicking medical advice and a reference to side effects.
Ladbrokes not on the money with 'Ladbucks' ad
The ASA finds a gambling advertisement to be likely of strong appeal to under 18s.
AI in advertising: revolutionising creativity and compliance
AI is transforming advertising, offering efficiency and personalisation. Businesses must ensure compliance with ASA and CAP guidelines, avoid misleading content and be transparent about AI use to maintain ethical standards. Millie Bird and Emily Tombs report.
HFSS advertising restrictions: ASA pauses consultation and government consults on regulations to exempt 'brand advertising'
The government has published its consultation on regulations to exempt brand advertising from restrictions on ads for less healthy food and drink on TV and online and the ASA has asked CAP to pause its current consultation on the implementation rules and guidance. Additionally, the ASA has announced that it will not enforce the new rules until 5 January 2026. Gregory Barton and Anna Matsiienko report.
ASA challenges retailers falsely claiming UK presence
ASA finds ads misleading for implying that advertisers based overseas were based in the UK and omitting the marketers’ geographical addresses.
