ASA’s growing AI capability
The ASA has reported on its increasing use of artificial intelligence in regulation of UK online advertising, Emily Addleman reports.
All Articles in Marketing
Unravelling the ‘politricks’: EU regulation promoting transparency in political advertising published
The Council of the European Union adopts a new regulation on the transparency and targeting of political advertising. Rebecca Heptonstall reports.
Following the digital trail: ASA’s investigation into the supplier pathway of irresponsible online ads
The ASA begins groundbreaking initiatives to reshape online advertising regulation, targeting inappropriate ads in order to safeguard vulnerable audiences and enhance transparency. Bryana Daniels reports.
ASA revises Calvin Klein ruling
I’m not with the band: ASA reminds festival not to offer prizes it cannot guarantee
Space NK’s Christmas calendar ruled unfair
ASA rules ad claim a Leno-go
Cutting down: ASA pulls the scalpel out on surgery ads from abroad
European Commission left #unimpressed by results of influencer screening sweep
Unlocking creative power: IPA and ISBA shape the future of advertising
The IPA and ISBA set out their 12 guiding principles on how advertisers and agencies should utilise generative AI. Rhiana Mandair reports.
AI’s clever ‘dose’ of prescription ad compliance
AI is playing a key role in combatting non-compliant ads for the ASA, Bryana Daniels reports.
Sobering news: new rules and guidance announced on alcohol alternatives
CAP has announced new rules and guidance on the advertising of alcohol alternative products. Gregory Barton reports.
