ASA holds online pharmacies accountable for customer-shared referral codes
The ASA holds online pharmacies responsible for customers’ social media posts sharing weight-loss medication referral codes.
All Articles in Marketing
Not a five-star performance: ZING Toothpaste's misleading review ratings
The ASA found that ZING Toothpaste’s ads were misleading because they displayed five-star ratings and review counts that closely mimicked Trustpilot’s format but were not supported by the company’s actual Trustpilot profile.
ASA rules 'no age limit' travel insurance cover claim hides restrictions
The ASA ruled that a TV ad for travel insurance claiming that there was “no age limit” for cover was misleading because it failed to disclose material age-based restrictions on trip durations.
ASA finds rail operators' 'lowest price' claims unsubstantiated
The ASA upheld complaints against train operating companies for unsubstantiated “lowest price” advertising claims, finding that neither operator could demonstrate it would beat competitors’ prices given the regulated rail fare framework and the availability of split-ticketing services.
Responsible AI advertising: Advertising Association publishes voluntary code for generative AI
The Advertising Association has published a voluntary best practice guide, developed under the UK government’s Online Advertising Taskforce, setting out eight core principles for the responsible use of generative AI in advertising.
Spot the ad: ASA research highlights influencer disclosure challenges
ASA-commissioned research finds that consumers struggle to distinguish influencer ads from organic social media content and want clear, prominent disclosure labels. Labels such as “Commission Paid”, “Paid Partnership” and “Ad” were seen as the most effective.
Cross-border ads: CAP explains ASA's remit
CAP publishes an article explaining the ASA’s remit in relation to cross-border ads.
Transparent pricing: CAP clarifies VAT pricing rules
CAP publishes guidance on the presentation of VAT in ads.
No hiding in the supply chain: CMA clarifies responsibility for green claims
The CMA provides clarification on supply chain responsibility when making environmental claims in new guidance supplementing the Green Claims Code and sector-specific guidance on making green claims about fashion products.
ASA bans weight-loss medication ads for breaching prescription medicine rules
The ASA has ruled against three advertisers for promoting prescription-only medicines (POMs) advertising weight-loss medications, finding some also irresponsible for exploiting consumers’ insecurities around body image.
ASA heats up its investigation into greener energy ad claims
The ASA has published rulings on price savings claims in the energy sector as part of its wider work on advertising for greener heating and insulation products.
ASA bans fashion retailers' 'sustainable' claims for lack of evidence
The ASA has challenged ads for Nike, Lacoste and Superdry for overstating the environmental benefits of their clothing, in the latest move against greenwashing in retail fashion sector.
