Sleepwalking on ad transparency: ASA’s wake-up call to Emma Mattress
The ASA has ruled against Emma Mattress for not making clear the commercial intent of its ads. Rebecca Heptonstall reports.
All Articles in Marketing
Whopper ruling for HFSS ads via email marketing
ASA ruling on ‘reasonable steps’ to avoid targeting HFSS products to under 16s. Katrina Anderson, Stefanie Lo and Charlie Hennig report.
County cricket club’s latest craze
Essex County Cricket Club’s cryptoasset post sparks ASA scrutiny. TK Spiff reports.
Spoonful of scrutiny: ASA rules against Heinz for ad that omitted significant conditions
ASA ruling against HJ Heinz Foods UK for omitting significant conditions of a promotion. Rebecca Heptonstall reports.
Team RH not deemed a subscription team player
ASA deems Team RH’s subscription ad misleading as it fails to make clear the minimum subscription period Gabby Thornton reports.
Calvin Klein’s controversial ads: offensiveness and inappropriateness uncovered
The ASA rules on Calvin Klein’s controversial advertising campaign. Rhiana Mandair reports.
“As low as” price claims under ASA scrutiny
The ASA finds price claims made by an online retailer of medical products to be misleading. Anna Matsiienko reports.
ASA rules against Supreme CBD for ‘Supreme-ly’ misleading adverts
The ASA rules against Supreme CBD for a series of misleading health claims and social media adverts by ex-sports players John Hartson, Matt Le Tisier, and company owner Anthony Fowler. Greg Barton reports.
In-game purchases: don’t be random with your disclosures of random item purchasing!
The Neville is in the details: Sky Bet gambling ad deemed to overlap with ‘strong appeal’ to under 18s rules
If only O2HyperHealth were “hyper-aware” of the importance of seeking medical supervision
Pretty unfair promotion? ASA rules against Pretty Little Thing
