Misleading advertising Archives

Meta advertising: can the use of meta tags infringe trademark rights?

Written by Sophie den Held on 02 Sep 2019

Who: The Transocean Marine Paint Association (Transocean), Pinturas Eurotex S.A. and Industrias Quimicas Eurotex S.L. (together referred to as: Eurotex) Where: The Netherlands (Court of The Hague; ECLI:NL:RBDHA:2019:6247) When: 19…
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Advertiser fined for misleading promotion on website

Written by Laura Klein Max Wächter, LL.M. Katrina Anderson Katie Vickery on 02 Sep 2019

Who: Signet Trading Limited Where: UK When: February 2019 Law stated as at: August 2019 What happened: Torfaen County Borough Council prosecuted Signet Trading Limited, which owns H Samuel, for…
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It’s just emojions misleading us over [laughing tears of joy face]?

Written by Chloe Deng on 02 Sep 2019

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 31 July 2019 Law stated as at: 5 August 2019 What happened: The ASA has released a new guidance note…
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Q: When, will I, will I be famous? A: When you have 30,000 Instagram followers.

Written by Matthew White Chloe Deng on 30 Aug 2019

Who: The Advertising Standards Authority (ASA) and Sanofi UK (Sanofi) with ‘ThisMamaLife’ Where: United Kingdom When: 3 July 2019 Law stated as at: 5 August 2019 What happened: In February…
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ASA and CAP release Annual Report for 2018: More Impact Online!

Written by Chloe Deng on 04 Jul 2019

Who: The Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP) Where: United Kingdom When: 20 May 2019 Law stated as at: 26 June 2019 What happened: On 20…
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CMA continues to tackle fake online reviews

Written by Chloe Deng on 04 Jul 2019

Who: The Competition and Markets Authority (CMA) Where: United Kingdom When: 21 June 2019 Law stated as at: 26 June 2019 What happened: The CMA recently announced that it has…
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Wickes in hot water after kitchen sale deemed misleading

Written by Emma Finlayson on 04 Jul 2019

Who: The Advertising Standards Authority (ASA) and Wickes Building Supplies Ltd (Wickes) Where: United Kingdom When: 5 June 2019 Law stated as at: 26 June 2019 What happened: The Advertising…
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ASA asks advertisers how they measure up

Written by Matthew White on 04 Jul 2019

Who: Advertising Standards Agency (ASA) Where: United Kingdom When: 09 June 2019 Law stated as at: 21 June 2019 What happened: The ASA has issued an online advice note reminding…
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CityFibre loses long battle against the ASA over ‘fibre’ claims

Written by TK Spiff on 04 Jul 2019

Who: CityFibre Ltd, The Advertising Standards Authority (ASA) Where: United Kingdom When: 15 April 2019 Law stated as at: 29 April 2019 What happened: Digital infrastructure provider CityFibre has lost…
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New proposals to “Blacklist” certain advertising practices and impose an obligation on review websites to conduct reasonable checks that reviewers used and paid for products

Written by Katrina Anderson on 04 Jul 2019

Who: European Union Where: EU When: The new law is expected to come into force in early 2022 Law stated as at: 3 May 2019 What happened: The EU is…
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Dutch Supreme Court rules mere disclosure of misleading statement an unlawful act

Written by Sophie den Held on 04 Jul 2019

Who: BPD Ontwikkeling B.V. (Bouwfonds) and Maderas Mejoradas Industrial S.A. (Prodema) Where: The Netherlands When: 29 March 2019 Law stated as at: 1 May 2019 What happened: Bouwfonds is a…
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“No Added Sugars” claim not misleading

Written by Marleen Huisman on 04 Jul 2019

Who: Dutch Advertising Code Committee (the ACC), Stichting Foodwatch Nederland (Foodwatch) and HiPP GmbH & Co Vertrieb AG (HiPP) Where: The Netherlands When: 5 March 2019 Law stated as at:…
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All Articles in Misleading advertising

Meta advertising: can the use of meta tags infringe trademark rights?

Advertiser fined for misleading promotion on website

Wickes in hot water after kitchen sale deemed misleading

ASA asks advertisers how they measure up

CityFibre loses long battle against the ASA over ‘fibre’ claims

Dutch Supreme Court rules mere disclosure of misleading statement an unlawful act

“No Added Sugars” claim not misleading

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