Misleading advertising Archives | marketinglaw

Not so bouncy for Bounce Back Drinks

Written by Thuvaraka Balamurali Rebecca Chui on 27 Feb 2020

Who: The Advertising Standards Authority (ASA), Committee of Advertising Practice (CAP) and Bounce Back Drinks Ltd. Where: United Kingdom When: 22 January 2020 Law stated as at: 4 January 2020…
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Exaggerating will get you busted – or is this exaggerating?

Written by Jennifer Tur on 27 Feb 2020

Who: The Advertising Standards Authority (ASA) and Nestlé UK Ltd (Nestlé) Where: United Kingdom When: 8 January 2020 Law stated as at: 4 February 2020 What happened: The ASA has…
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£150,000 fine for scamming the elderly

Written by Emma Finlayson on 27 Feb 2020

Who: Kingstown Associates Limited (Kingstown), National Trading Standards and the Advertising Standards Authority (ASA) Where: United Kingdom When: 21 January 2020 Law stated as at: 29 January 2020 What happened:…
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Dutch snack bars’ “100% Sustainable” claim Deemed unsustainable

Written by Sophie den Held on 10 Dec 2019

Who: Kwalitaria Franchise Friendly Concepts (FFC Franchise B.V.) and Dutch Advertising Code Authority (SRC) Where: The Netherlands When: 4 July 2019 Law stated as at: 3 December 2019 What happened:…
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Recognition mission: children and online ads

Written by Charlotte Groom on 10 Dec 2019

Who: The Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) Where: United Kingdom When: 24 October 2019 Law stated as at: 1 December 2019 What happened: On 24…
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Don’t be sleigh-ed this year by non-compliant promotions

Written by Rebecca Chui on 10 Dec 2019

Who: The Advertising Standards Authority (ASA), Parsley Box Ltd, Virgin Wine Online Ltd Where: United Kingdom When: Various Law stated as at: 14 November 2019 What happened: During the run-up…
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Sunday Riley escapes fines for posting fake reviews

Written by Chloe Deng on 10 Dec 2019

Who: Federal Trade Commission (FTC) and Sunday Riley Skincare LLC Where: United States When: 22 October 2019 Law stated as at: 1 November 2019 What happened: The FTC discovered that…
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ASA bans Botox ads

Written by Emma Finlayson on 28 Oct 2019

Who: The Advertising Standards Authority (ASA), Beauty Boutique Aesthetics, Queen of Aesthetics and Faces by AKJ Aesthetics Where: United Kingdom When: 25 September 2019 Law stated as at: 14 October…
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Deliveroo obviously unable to deliver to spaceships

Written by Charlotte Groom on 25 Oct 2019

Who: The Advertising Standards Authority (ASA) and Roofoods Ltd trading as ‘Deliveroo’ (Roofoods) Where: United Kingdom When: 11 September 2019 Law stated as at: 11 October 2019 What happened: The…
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Keep your gin up! ASA decision puts McQueen Gin ad on ice

Written by James Salisbury on 25 Oct 2019

Who: The Advertising Standards Authority (ASA), Clearcast Limited (Clearcast) and Trossachs Distillery Ltd t/a McQueen Gin Where: United Kingdom When: 25 September Law stated as at: 10 October 2019 What…
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Meta advertising: can the use of meta tags infringe trademark rights?

Written by Sophie den Held on 02 Sep 2019

Who: The Transocean Marine Paint Association (Transocean), Pinturas Eurotex S.A. and Industrias Quimicas Eurotex S.L. (together referred to as: Eurotex) Where: The Netherlands (Court of The Hague; ECLI:NL:RBDHA:2019:6247) When: 19…
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Advertiser fined for misleading promotion on website

Written by Laura Klein Max Wächter, LL.M. Katrina Anderson Katie Vickery on 02 Sep 2019

Who: Signet Trading Limited Where: UK When: February 2019 Law stated as at: August 2019 What happened: Torfaen County Borough Council prosecuted Signet Trading Limited, which owns H Samuel, for…
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