Guidance for influencer advertising published
CAP has issued guidance to influencers on when their content needs to be labelled as advertising. Elliott Prentiss reports.
All Articles in Misleading advertising
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Instagram following FTC warnings
After the FTC fires out letters to 90 online influencers, Instagram launches a new transparency tool to benefit both brands and audiences. Chloe Deng reports.
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CMA promises a crack-down on online gambling operators who ignore consumer legislation
The CMA has promised enforcement action against unfair practices and promotions in the online gambling sector. We look at what this means and what the CMA and Gambling Commission are contemplating. Anna Williams reports.
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Decision against Euromaster highlights approach to comparative advertising under French regulation
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The ASA and CAP 2016 Annual Report
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CAP note on weight loss claims
CAP guidance on weight loss food ads. CAP has once more issued guidance for advertisers in the food sector on how to ensure weight loss claims are responsible and compliant. Stefania Grosso reports.
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European Commission marketing law review expected Q2 2017
The results of the European Commission’s REFIT Fitness Check are expected soon…Chloe Deng reports.
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Is price-based comparative advertising as between shops with different formats and sizes misleading?
In Carrefour Hypermarchés SAS v ITM Alimentaire International SASU (Case C-562/15), the CJEU ruled on 8 February 2017 that a TV advertisement comparing pricing between shops of different formats and sizes may be unlawful, and even misleading, under certain circumstances. Chloé Dumoulin-Richet reports.
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No more “28 day” rule – pricing and promotions under the spotlight
The long-awaited CTSI guide to pricing practices has introduced a step change in pricing considerations Well-known rules, such as the “28-days” rule for price establishment, have been replaced.
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CAP issues new guidance regarding auction guide prices which focuses the spotlight on non-optional fees
Hidden fees are going, going, gone! Non-optional fees should no longer be a surprise where auctions are concerned. We take a look at the guidance issues by CAP where auction guide prices are concerned. Stefania Grosso reports.
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Vindication for No Man’s Sky
There’s been vindication for Hello Games’ No Man’s Sky, as the ASA determine that the videos and screenshots on the game’s Steam page did not constitute misleading advertising. George Garrard reports.
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Broadband not as fast as advertised? ASA is quick to call for a change…
The ASA has considered a number of adjudications in relation to the advertising of broadband speed claims by providers. Amidst another such complaint, this time about JT Group Ltd.’s (“JT”) latest adverts, where JT claims to be “Guernsey’s fastest network”, the ASA has called for a change in the advertising of broadband speed claims. Rachael Oakley reports.
