Misleading advertising Archives | marketinglaw

CMA investigates misleading online reviews

Written by Verity Raeside on 26 Jun 2020

Who: UK Competition and Markets Authority (CMA) Where: United Kingdom When: 22 May 2020 Law stated as at: 9 June 2020 What happened: The CMA has launched an investigation into…
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ASA and MHRA shoot down ‘vitamin shot’ ads

Written by Rebecca Chui on 26 Jun 2020

Who: The Advertising Standards Authority (ASA), the Medicines & Healthcare products Regulatory Agency (MHRA) Where: United Kingdom When: 28 May 2020 Law stated as at: 10 June 2020 What happened:…
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Covid-19 and health claims: advertisers beware!

Written by Lucy Price on 25 Jun 2020

Who: Revival Drinks Ltd t/a Revival Shots and the Advertising Standards Authority (ASA) Where: United Kingdom When: 27 May 2020 Law stated as at: 10 June 2020 What happened: Following…
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Digital Services Act consultation opens

Written by Emma Finlayson on 25 Jun 2020

Who: European Commission Where: European Union When: 2 June 2020 Law stated as at: 22 June 2020 What happened: The European Commission opened a consultation on its forthcoming Digital Services…
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ASA and CAP release Annual Report for 2019: Using technology for good

Written by Steven Doherty on 25 Jun 2020

Who: The Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP) Where: United Kingdom When: 03 June 2020 Law stated as at: 09 June 2020 What happened: On 03…
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The new ambush marketing ban in Italy

Written by Angelo Molinaro Gianluigi Marino Federico Ferrara on 05 Jun 2020

Who: The Italian government and the Italian parliament Where: Italy When: 13 March 2020 (Law Decree) and 8 May 2020 (Law) Law stated as at: 21 May 2020 What happened:…
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Misleading ad campaign for a weight loss device

Written Osborne Clarke on 05 Jun 2020

Who: The Jury of Ethical Advertisement of the ARPP (the French Advertising Regulator), Wellforme Where: France When: 26 March 2020 Law stated as at: 11 May 2020 What happened: A…
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ASA asserts jurisdiction over QLTS advertising

Written by Charlotte Groom on 05 Jun 2020

Who: The Advertising Standards Authority (ASA) and Solaw International Ltd (t/a QLTS Advantage) Where: United Kingdom When: 18 March 2020 Law stated as at: 15 May 2020 What happened: In…
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Purrfect ads: Advertising safely with animals

Written by Linda McElwee on 05 Jun 2020

Who: The Advertising Standards Authority (ASA), British Veterinary Association (BVA) Where: United Kingdom When: 9 April 2020 Law stated as at: 11 May 2020 What happened: As the nation spends…
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Influencer Zoe Sugg (aka Zoella) warned by the ASA for cashing in on ASOS affiliate links

Written by Steven Doherty on 05 Jun 2020

Who: The Advertising Standards Authority (ASA), ASOS.com LTD t/a ASOS (ASOS) and Zoe Sugg Ltd (Zoe Sugg) Where: United Kingdom When: 22 April 2020 Law stated as at: 11 May…
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Lord Sugar’s tooth-whitening tweet found rotten by the ASA

Written by Lucy Price on 05 Jun 2020

Who: Lord Alan Sugar, Stylideas Ltd t/a Stylsmile and the Advertising Standards Authority (ASA) Where: United Kingdom When: 6 May 2020 Law stated as at: 11 May 2020 What happened:…
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Subscription boxes: ASA guidance on thinking outside the box

Written by Thomas Stables on 05 Jun 2020

Who: The Advertising Standards Authority Where: United Kingdom When: 23 April 2020 Law stated as at: 6 May 2020 What happened: The ASA has released new guidance on marketing subscription…
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Recent contributors

Charlotte Groom

Associate, UK
Gianluigi Marino

Partner, Head of Tech, Media and Comms`, Italy
Max Wächter, LL.M.

Senior Associate, Germany
Laura Klein

Associate, Germany

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