Misleading advertising Archives | Page 10 of 36 | marketinglaw

Recent ASA decisions on CBD advertising give timely reminders for companies selling CBD products
Written by Charlie Hennig Katrina Anderson on 16 Nov 2022
What happened: ASA has recently published two rulings, see here and here, that provide reminders on advertising cannabidiol (CBD) products. Both rulings involved the ASA receiving complaints from the European…
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Clear test methodology can lead to clearer noses (and claims)
Written by Stefanie Lo on 16 Nov 2022
What happened: In November 2021, a TV ad featured a woman using the BecoCleanse product. The ad included a voice-over which stated: “Each day we breath in millions of viruses…
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Screen With Envy told to Screen With Clarity
Written by Cameron Millar on 20 Oct 2022
Who: The Advertising Standards Authority (ASA) and Screen With Envy Ltd (Screen With Envy) Where: United Kingdom When: 28th September 2022 Law stated as at: 7th October 2022 What happened:…
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Recent ASA decisions on health and nutrition claims serve as a reminder to alcohol brands
Written by Gregory Barton on 20 Oct 2022
Who: The Advertising Standards Authority (ASA) and Eden Mill Distillery t/a Ramsay’s Gin (Ramsay’s Gin) and the ASA and Brew York Ltd t/a Brew York (Brew York) Where: United Kingdom…
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Influencers shilling for cryptoassets held “misleading and irresponsible”
Written Osborne Clarke on 20 Oct 2022
Who: The UK Advertising Standards Authority (ASA), Eve and Jessica Gale (the Gale twins), Elizabeth O’Donnell (O’Donnell). Where: United Kingdom When: 7 September 2022 Law stated as at: 10 October…
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Don’t ‘make-up’ your cosmetic claims
Written by Stefanie Lo on 20 Oct 2022
Who: The Advertising Standards Authority (ASA) and Shop TJC Ltd (t/a The Jewellery Channel Ltd) Where: United Kingdom When: 21 September 2022 Law stated as at: 5 October 2022 What…
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CAP and BCAP search for better coverage on prise-rise and comparison claims
Written by TK Spiff on 20 Oct 2022
Who: Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) Where: United Kingdom When: 8 September 2022 Law stated as at: 10 October 2022 What happened: CAP…
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ASA buries greenwashing claims in guidance focused on the funeral sector
Written by Gabriella Thornton on 20 Oct 2022
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 22 September 2022 Law stated as at: 12 October 2022 What happened: Adding to the growing collection of greenwashing-related guidelines…
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Coffins deemed not environmentally friendly enough!
Written by Octavia Taylor on 21 Sep 2022
Who: The Advertising Standards Authority (ASA), Golden Leaves Ltd (Golden Leaves) and JC Atkinson & Son Ltd (JC Atkinson & Son) Where: United Kingdom When: 3 August 2022 Law stated…
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Wild Drinks deemed too wild
Written by Gregory Barton Katrina Anderson on 21 Sep 2022
Who: The Advertising Standards Authority (ASA) and Wild Drinks Group Limited (Wild Drinks) Where: United Kingdom When: 17 August 2022 Law stated as at: 5 September 2022 What happened: On…
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Onlinegolf’s latest ad deemed sub-par by the ASA
Written by Verity Raeside on 21 Sep 2022
Who: The Advertising Standards Authority (ASA) and American Golf (Trading) Ltd t/a Onlinegolf Where: United Kingdom When: 10 August 2022 Law stated as at: 31 August 2022 What happened: The…
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Will #photoshopped be forced to make an appearance? MPs call for altered image labelling laws
Written by Emily Tombs on 21 Sep 2022
Who: The UK government Health and Social Care Select Committee Where: United Kingdom When: 19 July 2022 Law stated as at: 7 September 2022 What happened: The Health and Social…
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TK Spiff
Associate, London
Anna Williams
Partner, London
Jamie Heatly
Associate Director, London
Paul Anning
Partner, London

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