Bready or not – Hovis’ bread claims rise to the challenge
Hovis ruling provides a timely reminder on the importance of using key terms (for example, “rustic”, “authentic” and “traditional”) in a limited context, Stefanie Lo reports.
All Articles in Misleading advertising
The grass is not always greener: Easigrass falls short of ASA rules on green disposal claims
The ASA upholds rulings on Easigrass’ green disposal claims, signifying the end of the ASA’s green disposal claim grace period. Gabriella Thornton and Maxim Clarke report.
Vytaliving misses vital advertising rules
ASA provides another ruling which highlights the strict regulation of health claims in relation to food supplements. Stefanie Lo reports.
ASA’s growing AI capability
The ASA has reported on its increasing use of artificial intelligence in regulation of UK online advertising, Emily Addleman reports.
Unravelling the ‘politricks’: EU regulation promoting transparency in political advertising published
The Council of the European Union adopts a new regulation on the transparency and targeting of political advertising. Rebecca Heptonstall reports.
Following the digital trail: ASA’s investigation into the supplier pathway of irresponsible online ads
The ASA begins groundbreaking initiatives to reshape online advertising regulation, targeting inappropriate ads in order to safeguard vulnerable audiences and enhance transparency. Bryana Daniels reports.
I’m not with the band: ASA reminds festival not to offer prizes it cannot guarantee
Space NK’s Christmas calendar ruled unfair
ASA rules ad claim a Leno-go
Cutting down: ASA pulls the scalpel out on surgery ads from abroad
European Commission left #unimpressed by results of influencer screening sweep
New rules on advertising cryptoassets
The FCA takes the baton from the ASA to oversee the regulation of cryptoasset advertising. TK Spiff reports.
