'From' prices and urgency claims in hotel ads under the ASA's scrutiny
The ASA has ruled on “from” price claims and urgency claims in advertisements for hotel bookings.
All Articles in Misleading advertising
Too good to be true: ASA considers '98% Off' price claim
The ASA has ruled that Domestika’s “98% OFF” price claim was misleading because the discounted price was available only to consumers who signed up for a free trial of a subscription service.
Rock N Roll Circus hits a sour note with ASA over prize claim deadline
The ASA has ruled that information about the deadline to claim a prize was significant information that must have been disclosed in a prize competition advertisement.
Zero tolerance: CAP reminds alcohol-free brands of their ad responsibilities
CAP publishes guidance note highlighting that ads marketing alcohol alternatives must display the ABV prominently
ASA snapshot: environmental claims in travel agent ads
The ASA’s report finds that two-thirds of environmental claims in major UK travel agents’ online ads are likely non-compliant with the CAP Code.
Earnings promises meet the CAP Code reality check: ASA bans 'typical' income claims
The ASA cracks down on ads for training courses claiming that people could achieve typical earnings or a certain lifestyle by following such advertised courses.
ASA cracks down on envelope design mimicking official correspondence
The ASA has ruled that branding alone cannot overcome misleading envelope design that mimics official correspondence, requiring direct mail campaigns to make clear their commercial nature immediately and obviously.
Claims made for LED facemasks scrutinised by the ASA
The ASA has issued four beauty-related rulings as part of its wider work on LED facemasks for skincar
Label it clearly: three complaints upheld against wine retailer
ASA upheld three complaints against an online wine retailer on unsubstantiated “same wine” claims, ambiguous “80% off” messaging and a £5 promotion failing to clarify its 48‑hour limit.
ASA bans 'free' airport lounge offer over capacity caps
The ASA has banned “free” airport lounge promotion after finding that capacity caps meant that nearly half of eligible customers missed out during peak periods, despite a 93% overall success rate.
Eye opener: ASA rules against Select Specs misleading comparison ad
The ASA upholds a complaint against Select Specs for misleading comparisons and price claims in its adverts.
ICC publishes new edition of its Framework for Responsible Environmental Marketing Communications
The framework is a helpful tool for advertisers and supports self‑regulation of environmental claims.
