ASA’s active monitoring and strict approach to food supplement claims: five takeaways
Key takeaways for food manufacturers following a recent increase in ASA action against food supplement claims, Stefanie Lo reports.
All Articles in Misleading advertising
KeyForHer food supplements: key reminders for claims targeted at those experiencing menopause
ASA rules against a food supplement manufacturer’s exaggerated re-wording of an authorised claim, Stefanie Lo reports.
Next Base’s ‘enhanced night vision’ failed to see this ASA ruling coming
The ASA has ruled on whether an image purporting to depict footage shot on a dash cam was representative of the product advertised. Josephine O’Dowd reports.
BetterMe seek better ads for a healthier marketing strategy
The ASA combats misleading fitness ads that promise unachievable results for clients. Bryana Daniels reports.
Sidemen slip-up: stars found failing to properly disclose an ad
The ASA highlights the importance of #ad disclosures in video content, and a useful tip on making use of age-restriction measures when advertising restricted products. Melissa Woodfield reports.
CMA publishes update on its work on loyalty pricing in the groceries sector
The CMA publishes an update on its work on loyalty pricing in the groceries sector. Melissa Woodfield reports.
CMA is heating up on the green heating and insulation sector
The CMA publishes final advice for marketing green heating and insulation products, Emily Addleman reports.
ASA reminds about the rules on “established since..” claims when business change owners
ASA rules against unclear promotions
Tonic health told to dump their denigrating comparative advertising
ASA crackdown on influencer Grace Beverley
Pretty Little Thing: not so pretty advertising
