All Articles in Misleading advertising
CAP note on weight loss claims
CAP guidance on weight loss food ads. CAP has once more issued guidance for advertisers in the food sector on how to ensure weight loss claims are responsible and compliant. Stefania Grosso reports.
European Commission marketing law review expected Q2 2017
The results of the European Commission’s REFIT Fitness Check are expected soon…Chloe Deng reports.
Is price-based comparative advertising as between shops with different formats and sizes misleading?
In Carrefour Hypermarchés SAS v ITM Alimentaire International SASU (Case C-562/15), the CJEU ruled on 8 February 2017 that a TV advertisement comparing pricing between shops of different formats and sizes may be unlawful, and even misleading, under certain circumstances. Chloé Dumoulin-Richet reports.
No more “28 day” rule – pricing and promotions under the spotlight
The long-awaited CTSI guide to pricing practices has introduced a step change in pricing considerations Well-known rules, such as the “28-days” rule for price establishment, have been replaced.
CAP issues new guidance regarding auction guide prices which focuses the spotlight on non-optional fees
Hidden fees are going, going, gone! Non-optional fees should no longer be a surprise where auctions are concerned. We take a look at the guidance issues by CAP where auction guide prices are concerned. Stefania Grosso reports.
Vindication for No Man’s Sky
There’s been vindication for Hello Games’ No Man’s Sky, as the ASA determine that the videos and screenshots on the game’s Steam page did not constitute misleading advertising. George Garrard reports.
Broadband not as fast as advertised? ASA is quick to call for a change…
The ASA has considered a number of adjudications in relation to the advertising of broadband speed claims by providers. Amidst another such complaint, this time about JT Group Ltd.’s (“JT”) latest adverts, where JT claims to be “Guernsey’s fastest network”, the ASA has called for a change in the advertising of broadband speed claims. Rachael Oakley reports.
ASA and CAP Mid-Year 2016 Progress Report
The end of the year brings with it the ASA and CAP mid-year report, which looks back on the regulatory developments of 2016 and lets us know what to expect in 2017. Jude King reports.
University of Law adverts banned for misleading consumers
Institution challenged to substantiate claims about lawyers’ earnings and its status as the UK’s leading law school, after members of the public complain to the Advertising Standards Authority. Helena Zaba reports.
ASA Ruling on Parcel2Go
Parcel2Go claims found misleading. The ASA has found that a combination of Parcel2Go claims was in breach of the CAP code because they were unclear and misleading. Stefania Grosso reports.
Advocate General opines on retailer comparative advertising
