All Articles in Misleading advertising
Competitor awarded damages for misleading medicinal claim
When a food supplement company challenged a competitor’s product name as a misleading medicine claim, was it also able to claim damages through Italian courts? Marialaura Boni reports.
Affiliate network held liable for deceptive ad content
How U.S. CPA affiliate networks can be liable in relation to actions of third-party marketers. Stefania Grosso reports.
Ticket reseller facing legal action for offering unreleased tickets
Face value? Seat number? The CMA investigates secondary ticket websites for compliance with the law while one of the websites faces potential legal action. Chloe Deng reports.
Purplebricks saving claim banned for substantiation failings
The ASA clears the online estate agent’s “You could save thousands” claim, but not their “£4,158 average customer saving”. Ben Poole investigates why.
Cost-neutral not free, says ASA
Was an advert promising businesses an upgrade of “free” low-energy LEDs genuine, or in the same mythical category as a “free lunch”? Thomas Spanyol reports the ASA’s view.
Coral comes under fire from the ASA for misleading ads
What lessons can be learned from a string of rulings against the gambling operator for its targeted promotions and time-limited offers? Jamie Heatly reports.
ASA overturns anti-fracking ad on Independent
Review It took 16 months, but the ASA’s Independent Review process finally overturned the previous ruling on Greenpeace’s anti-fracking ad. George Garrard reports.
ASA challenges Sainsbury’s use of “Participating stores only”
A consumer was unable to find a participating Sainsbury’s store to take advantage of a voucher promotion. Had Sainsbury’s adequately communicated the significant conditions for the promotion? Barney Sich reports.
Missing letters and missing promotional codes?
Over a hundred consumers challenge the fairness of Walkers’ “Spell & Go” promotion but the ASA rules that the promotion is misleading instead. What did the ASA discover? Which significant condition was missing? Chloe Deng reports.
Alternative therapy provider prosecuted for “misleading advertising claims”
After two upheld adjudications in 2012, the “toothless” ASA has the last laugh. Ben Poole reports.
ASA rules on “9 out of 10 agree” survey methodology in pizza claims
Was Dr Oetker’s survey evidence adequate to substantiate a “9 out of 10 agree” claim for its pizza? Daisy Jones reports.
