Vindication for No Man’s Sky
There’s been vindication for Hello Games’ No Man’s Sky, as the ASA determine that the videos and screenshots on the game’s Steam page did not constitute misleading advertising. George Garrard reports.
All Articles in Misleading advertising
Broadband not as fast as advertised? ASA is quick to call for a change…
The ASA has considered a number of adjudications in relation to the advertising of broadband speed claims by providers. Amidst another such complaint, this time about JT Group Ltd.’s (“JT”) latest adverts, where JT claims to be “Guernsey’s fastest network”, the ASA has called for a change in the advertising of broadband speed claims. Rachael Oakley reports.
ASA and CAP Mid-Year 2016 Progress Report
The end of the year brings with it the ASA and CAP mid-year report, which looks back on the regulatory developments of 2016 and lets us know what to expect in 2017. Jude King reports.
University of Law adverts banned for misleading consumers
Institution challenged to substantiate claims about lawyers’ earnings and its status as the UK’s leading law school, after members of the public complain to the Advertising Standards Authority. Helena Zaba reports.
ASA Ruling on Parcel2Go
Parcel2Go claims found misleading. The ASA has found that a combination of Parcel2Go claims was in breach of the CAP code because they were unclear and misleading. Stefania Grosso reports.
Advocate General opines on retailer comparative advertising
Where’s the chicken? KFC sued for allegedly misleading ad
Competitor awarded damages for misleading medicinal claim
When a food supplement company challenged a competitor’s product name as a misleading medicine claim, was it also able to claim damages through Italian courts? Marialaura Boni reports.
Affiliate network held liable for deceptive ad content
How U.S. CPA affiliate networks can be liable in relation to actions of third-party marketers. Stefania Grosso reports.
Ticket reseller facing legal action for offering unreleased tickets
Face value? Seat number? The CMA investigates secondary ticket websites for compliance with the law while one of the websites faces potential legal action. Chloe Deng reports.
Purplebricks saving claim banned for substantiation failings
The ASA clears the online estate agent’s “You could save thousands” claim, but not their “£4,158 average customer saving”. Ben Poole investigates why.
Cost-neutral not free, says ASA
Was an advert promising businesses an upgrade of “free” low-energy LEDs genuine, or in the same mythical category as a “free lunch”? Thomas Spanyol reports the ASA’s view.
