Over a hundred consumers challenge the fairness of Walkers’ “Spell & Go” promotion but the ASA rules that the promotion is misleading instead. What did the ASA discover? Which significant condition was missing? Chloe Deng reports.
After two upheld adjudications in 2012, the “toothless” ASA has the last laugh. Ben Poole reports.
Was Dr Oetker’s survey evidence adequate to substantiate a “9 out of 10 agree” claim for its pizza? Daisy Jones reports.
“All you can eat data” should mean unlimited for all legitimate activities; the ASA re-confirms the importance of transparency in data plan advertising. Eleanor Locke reports.
“Full of goodness” and “nutritious”? Special K is challenged for making general health claims without authorised specific health claims in close proximity. Can authorised specific health claims be displayed before general health claims? Is “nutritious” a health claim? Chloe Deng reports.
Paddy Power promoted an offer as “available to everyone”, without making clear reference to a small number of existing customers who were excluded from participating. Was this seen as CAP Code complaint? Ben Poole reports.
Solicitor Michael Lloyd Wilson operated a wine investment scheme through “Global Wine Investments” which used a glossy brochure and duped investors out of £360,000. Barney Sich reports on the ensuing prosecution.
Price claims continue to occupy the Advertising Standards Authority with campaigns by three big brands under the spotlight in June. Mike Ahyow reports.
The ASA received a complaint that a TV ad for Bird’s Eye “Stir your senses” ready-made meals showed bulked-up portions and was therefore misleading. Daisy Jones reports.
Not before time, the EC has released revised guidance on compliance with the Unfair Commercial Practices Directive 2005/29/EC. Daisy Jones reports on the sections of this wide-ranging guide which might be of most concern to marketers.
A UK consumer complained that a “15 day money back guarantee” on www.abugg.com.au was not honoured. A “made in Australia” claim was also challenged. Chloe Dumoulin-Richet reports and looks at the jurisdictional and enforcement aspects.
The Competition and Markets Authority has published a follow-up report on a super-complaint by Which? concerning allegedly misleading grocery promotions. As a result, a number of supermarkets are being asked to “engage with” Trading Standards. Jamie Heatly reports.
