Three rapped for “all you can eat” claim
“All you can eat data” should mean unlimited for all legitimate activities; the ASA re-confirms the importance of transparency in data plan advertising. Eleanor Locke reports.
All Articles in Misleading advertising
Kellogg’s investigated under general health claim rules
“Full of goodness” and “nutritious”? Special K is challenged for making general health claims without authorised specific health claims in close proximity. Can authorised specific health claims be displayed before general health claims? Is “nutritious” a health claim? Chloe Deng reports.
The ASA considers “de minimis” arguments on absolute claims
Paddy Power promoted an offer as “available to everyone”, without making clear reference to a small number of existing customers who were excluded from participating. Was this seen as CAP Code complaint? Ben Poole reports.
Glossy “Fine Wines” brochure leads to 3 year sentence
Solicitor Michael Lloyd Wilson operated a wine investment scheme through “Global Wine Investments” which used a glossy brochure and duped investors out of £360,000. Barney Sich reports on the ensuing prosecution.
Charles Tyrwhitt, Sports Direct and Victoria Plum savings claims probed
Price claims continue to occupy the Advertising Standards Authority with campaigns by three big brands under the spotlight in June. Mike Ahyow reports.
Bird’s Eye ad banned for exaggerating size of portions
The ASA received a complaint that a TV ad for Bird’s Eye “Stir your senses” ready-made meals showed bulked-up portions and was therefore misleading. Daisy Jones reports.
European Commission publishes updated Guidance on Unfair Commercial Practices Directive
Not before time, the EC has released revised guidance on compliance with the Unfair Commercial Practices Directive 2005/29/EC. Daisy Jones reports on the sections of this wide-ranging guide which might be of most concern to marketers.
ASA probes Australian “UGG Boots” website claims
A UK consumer complained that a “15 day money back guarantee” on www.abugg.com.au was not honoured. A “made in Australia” claim was also challenged. Chloe Dumoulin-Richet reports and looks at the jurisdictional and enforcement aspects.
Grocers asked to engage with Trading Standards on “Was/now” offers
The Competition and Markets Authority has published a follow-up report on a super-complaint by Which? concerning allegedly misleading grocery promotions. As a result, a number of supermarkets are being asked to “engage with” Trading Standards. Jamie Heatly reports.
Australia defines “free range egg”
Following an A$300,000 penalty on Derodi Pty and Holland Farms Pty and an order to publish corrective advertising, there is a new Australian national standard definition of “free range egg.” Can a UK court order corrective advertising in similar cases? Chloe Deng reports.
CMA takes action against Total SEO & Marketing over fake reviews
A Competition and Markets Authority investigation found that between 2014 and 2015 Total SEO & Marketing Ltd, a search engine optimisation and online marketing company, wrote over 800 fake reviews for 86 businesses that appeared on 26 websites. Ben Dunham reports.
Lord & Taylor’s Design Lab range launch leads to FTC enforcement
A seemingly objective article on the “Nylon” site about L&T’s new range was in fact paid for by the US chain, as were Instagram postings by 50 fashion “influencers” wearing a Design Lab dress. Barney Sich reports on the consequences.
