The “CPP” was formed in 2012 and includes the CMA, the FCA and Trading Standards. Its new strategic priorities report identifies detrimental marcoms practices that will be on enforcers’ hit lists in the year ahead. Stephen Groom reports.
With no let-up in environmental claims undergoing scrutiny by the Advertising Standards Authority, a Good Practice Guide on Sustainability claims sounds like good news. But does it help? Emma Harrington reports.
“Any 3 for £10. £5 each” said headlines in advertising offering selected wines at bargain prices. But should an end date have been included after customers had problems finding the wines in stores? Thomas Spanyol reports the ASA’s decision.
In a timely move, the ASA’s sister body has published helpful tips on the pitfalls for marketers targeting consumers who want to lose weight, “detox” or stop smoking in 2015. Anna Williams reports.
You can find the report here.
