Not all the 50 footballers in advertising for Nike’s training program alongside the phrase “Improve your game with Nikefootball+” on a shoebox were sponsored by Nike. Some used shoes by Adidas, who sued. Stephan Bahner of OC Cologne reports.
A sales promotion shelf label said “Normal price £139.99 today £118.99” .A complaint suggested the higher price had only applied for a few days before the promotion, with £111.99 the price for some weeks beforehand. Fiona Schneider reports.
Join the first choice for single travellers,” said a flyer and brochure for holiday company Solitair. Small print said the claim was “for trade mark purposes” and “did not imply to any sales or revenue.” What did it all mean? Fiona Schneider reports on the ensuing ASA case.
Did online advertising finally overtake TV in the complaint stakes? Was “leisure” the most complained about sector again? How many ASA decisions were successfully appealed? What are the ad super-regulator’s goals for 2015? Thomas Spanyol reports.
After research into a range of supermarket pricing practices, the consumer body “Which?” has lodged a “super complaint” with the Competition and Markets Authority concerning “misleading and opaque” pricing practices in the grocery market. Claire Temple reports.
The ASA received complaints about two apps listed on Amazon.co.uk claiming to be able to repel mosquitos by emitting ultrasonic sounds. Was Amazon able to pass the buck to the third party developers? Tom McGinn reports.
A TV ad for a Currys promotion included the voiceover “LG wireless sound bar, only £159, save £90.” The complainant, who bought the product for £179.99 the previous week. challenged the ad. Thomas Spanyol reports.
The ASA received three complaints about a Volvo radio ad with the end line “Made in Sweden, tuned in Britain.” The alleged problem was that the car in question was not made in Sweden. Vicki Hawkins reports.
Following consultation on a draft, the UK financial services watchdog has published the final version of its guidance on “Social media and Customer Communications.” Sadie Alo reports on the key takeaways for the financial promotions sector.
A press ad for Talk Talk’s “Simply Broadband” package made a “half price” offer of £1.75 a month. BT complained that the reduction was not genuine as £3.50 had not been charged for long enough. Fiona Schneider reports.
A mailing to Amazon account holders offered a 30 DAY FREE TRIAL of its Prime service. Small text in a covering letter said “Paid subscription starts automatically after free trial unless cancelled”. Was this clear enough? George Garrard reports.
