Temperature rising in Europe for consumer claims
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All Articles in Misleading advertising
Shredded Wheat ad challenged
Intellectual Property Office claims passing off
BMW takes action against “BMW Mini Gearbox Centre”
Asa probes Tesco Hobgoblin beer promotion
FTC acts on L’Oreal anti-ageing claims
US campaigns claimed Lancome Genifique and Paris Youth Code products were clinically proven to provide ant-ageing benefits by targeting users’ genes. L’Oreal has now agreed to settle US Federal Trade Commission charges of deceptive advertising. Flick Fisher reports.
“Free” claims in apps and games: more regulator action
PG Tips “Better brewing power” ad claim challenge
CAP top tips for affiliate marketers and PhonepayPlus pipe up too
Digital affiliates drive traffic to brands’ sites and earn a commission for each sale this generates. After various Advertising Standards Authority “Complaint upheld” findings in the sector, the Committee of Advertising Practice and PhonepayPlus have taken action. Anna Williams reports.
Misleading marketer fails to spike trading standards’ guns
WMS Business Protection argued that Oldham Trading Standards couldn’t take further enforcement action against it over non-compliant marketing because WMS had moved out of Oldham. Good wheeze? Thomas Spanyol reports.
Dramatic increase proposed in maximum fines for breach of ad laws
Dyson challenges Shark’s “America’s most recommended vacuum brand” claim
The “NAD,” the USA’s equivalent to the UK’s Advertising Standards Authority, has recently adjudicated on a case where consumer reviews were the basis for Euro-Pro’s contested claim. But did they provide adequate substantiation? Felicity Fisher reports.
