All Articles in Misleading advertising
Dyson challenges Shark’s “America’s most recommended vacuum brand” claim
The “NAD,” the USA’s equivalent to the UK’s Advertising Standards Authority, has recently adjudicated on a case where consumer reviews were the basis for Euro-Pro’s contested claim. But did they provide adequate substantiation? Felicity Fisher reports.
ASA tests out new “legal backstop”
Is ASA losing the plot as six of ten most complained about ads in 2013 are exonerated?
UK mulls trader injunctions against lookalikes
Ambush marketing policy paper
New private rights of action against advertisers
Were cosmetic clinicians liable for third party brochure claims?
Was penalty for CPRs breach too harsh?
CAP helpnote on price comparisons
“Free” claims under ASA scrutiny
Sainsbury’s granted judicial review of ASA case about Tesco Price Promise
