Misleading advertising Archives | Page 32 of 40 | marketinglaw

ASA weighs into Oreo “Lick Race” vlogs
Written Osborne Clarke on 22 Dec 2014
Who: The Advertising Standards Authority (“ASA”) and Mondelez UK Ltd Where: England and Wales When: 26 November 2014 Law stated as at: 04 November 2014 What happened: Five videos were…
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ASA upholds B&Q challenge to Homebase discount promotion
Written by Daisy Jones on 15 Dec 2014
Who: Homebase Ltd, B&Q, Advertising Standards Authority (“ASA”) Where: UK When: 5 November 2014 Law stated as at: 2 December 2014 What happened: This recent ASA adjudication related to 16…
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Boots in hot water over “Philips BlueTouch Patch” claims
Written by Ben Dunham on 25 Nov 2014
Who: Boots UK Ltd (“Boots”), Philips Electronics UK Ltd (“Philips”) and the Advertising Standards Authority (“ASA”) When: 29 October 2014 Where: UK Law stated as at: 4 November 2014 What…
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ASA limits remit on cause and idea marketing
Written Osborne Clarke on 25 Nov 2014
Who: The Advertising Standards Authority (“ASA”) Where: England and Wales When: 14 October 2014 Law stated as at: 10 November What happened: The Committee of Advertising Practice (“CAP”), which writes…
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Temperature rising in Europe for consumer claims
Written by Nick Johnson on 28 Oct 2014
You can find the report here.
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Shredded Wheat ad challenged
Written Osborne Clarke on 30 Sep 2014
Who: The Advertising Standards Authority (ASA) Where: UK When: 6 August 2014 Law stated as at: 8 September 2014 What happened: Cereal Partners UK, the manufacturers of the Nestle cereal…
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Intellectual Property Office claims passing off
Written Osborne Clarke on 30 Sep 2014
Who: The Intellectual Property Office Where: The Intellectual Property Enterprise Court When: 19 August 2014 Law stated as at: 9 September 2014 What happened: The guardian of the UK’s intellectual…
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BMW takes action against “BMW Mini Gearbox Centre”
Written Osborne Clarke on 22 Sep 2014
Who: BMW and Shaun Coley (trading as BMW Mini Gearbox Centre) Where: The Intellectual Property Enterprise Court (IPEC) When: July 2014 Law stated as at: 8 August 2014 What happened:…
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Asa probes Tesco Hobgoblin beer promotion
Written Osborne Clarke on 12 Sep 2014
Who: Tesco Stores Ltd Where: ASA When: July 2014 Law stated as at: 5 September 2014 What happened: The Advertising Standards Authority (“ASA”) recently upheld a complaint from a Tesco…
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FTC acts on L’Oreal anti-ageing claims
Written Osborne Clarke on 27 Aug 2014
US campaigns claimed Lancome Genifique and Paris Youth Code products were clinically proven to provide ant-ageing benefits by targeting users’ genes. L’Oreal has now agreed to settle US Federal Trade Commission charges of deceptive advertising. Flick Fisher reports.
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“Free” claims in apps and games: more regulator action
Written Osborne Clarke on 27 Aug 2014
Who: Advertising Standards Authority, Committee of Advertising Practice Where: UK When: July 2014 Law stated as at: 6 August 2014 What happened: The Committee of Advertising Practice or “CAP,” the…
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PG Tips “Better brewing power” ad claim challenge
Written Osborne Clarke on 21 Aug 2014
Who: Unilever UK Ltd (PG Tips Tea), Tata Global Beverages (Tetley) and the Advertising Standards Authority (“ASA”) Where: UK When: 23 July 2014 Law as stated at: 4 August 2014…
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