Misleading advertising Archives | Page 32 of 35 | marketinglaw

ASA investigates 17 glowing reviews
Written Osborne Clarke on 13 Feb 2012
Online retailer eBuyer’s website featured the “Foehm & Hirsch WiFi Internet Radio” alongside four and a half stars and “17 Reviews” A consumer referred this to the ASA as all…
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Possible wider implications of Reggae Reggae sauce IP rights clash
Written Osborne Clarke on 06 Jan 2012
In a recent high profile court battle, Dragons’ Den victor Levi Roots defended his right to sole ownership of the recipe for his successful spicy sauce brand. But did his…
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Guidance for estate agents on ad compliance
Written Osborne Clarke on 06 Oct 2011
In one of a blizzard of initiatives launched as its supposed demise approaches as part of the Coalition’s bonfire of the quangos, the Office of Fair Trading has published guidance…
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Thames Water amnesty dries up
Written Osborne Clarke on 03 Jun 2011
A regional radio ad for Thames Water offered an amnesty to all users who had for fair reasons or foul been enjoying water supplies without receiving any bills. Years of…
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Court acts on printer servicing invoice scam
Written Osborne Clarke on 05 May 2011
For a change it was businesses rather than consumers which the Mercantile Court recently stepped in to protect in action by Croydon Trading Standards under the Business Protection from Misleading…
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Do all-inclusive breaks include lunch?
Written Osborne Clarke on 03 Mar 2011
Shearings Holidays advertised three day “All-inclusive breaks” but it turned out this only applied if you normally took lunch once every three days. A punter complained to the ASA but…
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ASA in harsh verdict on Argos delivery promise
Written Osborne Clarke on 12 Jan 2011
“We can deliver at a time slot that’s right for you” said an Argos TV ad. Did this mean they could deliver at any time specified by the customer or…
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Tesco in disclaimer result
Written Osborne Clarke on 07 Sep 2010
A Tesco fresh bread press ad was headlined “Baked from scratch in our in store bakery.” The Real Bread Campaign complained to the ASA that only 480 Tesco stores did…
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“100% of marketing lawyers prefer marketinglaw.co.uk”
Written Osborne Clarke on 04 Aug 2010
The Committee of Advertising Practice, the ad industry body that writes the CAP Code, has issued new guidance on ad claims based on surveys. It covers five categories of these…
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Legroom, fare quotes, green claims-new help on travel marketing
Written Osborne Clarke on 06 Jul 2010
According to the ASA 2009 Annual Report, the number of holiday/ travel ads complained about was 15% down on 2008, but the number of complaints was 14% up, so a…
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PhonepayPlus scrutinises a scratch card competition for transparency
Written Osborne Clarke on 03 Aug 2009
PhonepayPlus (PPP) has enforced a £100,000 fine and other sanctions against a scratch card competition service which had misleading links to a further subscription service. Omar Bucchioni explains what was…
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Sofa so large says ASA
Written Osborne Clarke on 01 Jan 2009
Twenty one viewers of an ad for DFS sofas were struck by the considerable size of the comfy merchandise when superimposed on footage of members of the “Nickelback” band and…
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