Misleading advertising Archives | Page 33 of 37 | marketinglaw

Record mis-selling fine
Written Osborne Clarke on 14 May 2013
Topic: Telemarketing Who: Ofgem Where: UK When: 3 May 2013 Law stated as at: 8 May 2013 What happened: Energy regulator Ofgem has imposed its largest ever fine of £10.5m…
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Premium rate line regulator consults again on “ICSS” service ads
Written by Anna Williams on 14 May 2013
Topic: Telecoms Who: PhonepayPlus When: 24 April 2013 Where: United Kingdom Law stated as at: 8 May 2013 What happened: PhonepayPlus (PPP) has decided to publish a second public consultation…
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OFT finally loses many of its functions and powers
Written Osborne Clarke on 14 May 2013
Topic: Regulatory Who: OFT Where: UK When: With effect from 28 March 2013 but the process of reform will continue until 2014 Law stated as at: 1 May 2013 What…
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Is “28 day” rule compliance enough?
Written by Ben Dunham on 09 Apr 2013
Topic: Prices Who: Toys “R” Us Limited (“Toys “R” Us”) and the Advertising Standards Authority (“ASA”) When: 13 March 2013 Where: UK Law stated as at: 25 March 2013 What…
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Brussels unleashes “European Retail Action Plan”
Written by Anna Williams on 07 Mar 2013
Topic: Retailing Who: European Commission When: 31 January 2013 Where: Europe Law stated as at: 20 February 2013 What happened: On 31 January 2013, the European Commission announced it was…
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“Sale ends soon” claim challenged
Written Osborne Clarke on 07 Mar 2013
Topic: Misleading advertising Who: Contemporary Oak Furniture Ltd, ASA When: 23 January 2013 Where: UK Law stated as at: 27th February What happened: A countdown suggests an offer’s rarity and…
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“We don’t start without you” challenged
Written Osborne Clarke on 07 Mar 2013
Topic: Food Who: Pizza Express Where: UK When: 30 January 2013 Law stated as at: 30 January 2013 What happened: The ASA has put a stop to Pizza Express’ new…
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Did qualifiers neutralise garden mis-claim?
Written Osborne Clarke on 07 Nov 2012
Norfolk County Trading Standards prosecuted estate agents Charles and Julie Bycroft under the Property Misdescriptions Act 1991 over property particulars describing a 0.4 acre garden as “approximately 0.75 acre sts.”…
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“Founded 1919” classic car business challenges ASA
Written Osborne Clarke on 07 Mar 2012
Historic car sellers Coys included “founded 1919″ and “since 1919″ in ads. The ASA upheld a complaint that these statements misled as there had apparently been breaks in business continuity…
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ASA investigates 17 glowing reviews
Written Osborne Clarke on 13 Feb 2012
Online retailer eBuyer’s website featured the “Foehm & Hirsch WiFi Internet Radio” alongside four and a half stars and “17 Reviews” A consumer referred this to the ASA as all…
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Possible wider implications of Reggae Reggae sauce IP rights clash
Written Osborne Clarke on 06 Jan 2012
In a recent high profile court battle, Dragons’ Den victor Levi Roots defended his right to sole ownership of the recipe for his successful spicy sauce brand. But did his…
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Guidance for estate agents on ad compliance
Written Osborne Clarke on 06 Oct 2011
In one of a blizzard of initiatives launched as its supposed demise approaches as part of the Coalition’s bonfire of the quangos, the Office of Fair Trading has published guidance…
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Recent contributors

Ben Dunham
Partner, Commercial, UK, London
Paul Anning
Partner, Financial Institutions Group (FIG), UK, London
Julia Darcel
Counsel, Technology, Innovation, Media, Fintech, France, Paris
Zoe Marks
Associate, Human Capital, UK, Bristol

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