All Articles in Misleading advertising

As energy prices soar, utility price comparison sites should be worth their weight in gold. But is all what it seems? A recent ASA verdict on an ‘independent’ claim in…

In its advertising for HDTVs, Comet suggested that even without HDTV signals, the sets would give a clearer picture. Was this right and if they had got it wrong, what…

The ASA recently reported its decision on complaints that two retailers had failed to make proper arrangements to have enough stock available for a promotion (a breach of the CAP…

In 2004, Shell was told it could not state that performance gains were guaranteed in all cars using Shell Optimax. So what if they said that it ‘can’ make a…

Illinois cinema owner Loews is in the eye of a class action lawsuit. Its sin has been to advertise movie start times which are really cinema ad start times.  …

Luxury watch brands Tag-heuer and Breitling both asked the ASA not to take literally their “ultra precise”/”100% precision” watch ad copy. Was the ASA going to be 100% literal in…

A five second on-screen explanation didn’t get advertiser or agency off the hook in an Australian ad prosecution.   Topic:  Misleading Advertising Who:  ACCC –v- Medical Benefits Fund of Australia…