All Articles in Misleading advertising

Luxury watch brands Tag-heuer and Breitling both asked the ASA not to take literally their “ultra precise”/”100% precision” watch ad copy. Was the ASA going to be 100% literal in…

A five second on-screen explanation didn’t get advertiser or agency off the hook in an Australian ad prosecution.   Topic:  Misleading Advertising Who:  ACCC –v- Medical Benefits Fund of Australia…

As if its recent death throes weren’t painful enough, here the infamous digital terrestrial gets into a “fine” mess over misleading ad claims.   Topic: Trade descriptions Who: ITV Digital…

AOL’s unlimited, fixed price web access deal was a massive hit with French surfers. And the ads were crucial in ensuing litigation when AOL introduced an automatic log-off.   Topic:…

When two TV advertisers failed to indicate in TV ads that their offer didn’t extend to N. Ireland, the ITC was not impressed.   Topic: Misleading advertisingWho: the ITC, Churchill…

Once again environmental claims encounter heavy weather in front of the Advertising Standards Authority, and careful wording didn’t pass muster for the advertiser.   Topic: Misleading advertisingWho: Sainsbury's and the…

Could describing a Helsinki METRO as “a new urban newspaper” be misleading advertising?   Who: Swedish Modern Times Group and the Finnish Marketing Court When: February 2001 Where: Helsinki What…