All Articles in Misleading advertising

Not long after an announcement that the leading EU data privacy regulators’ group would be closely scrutinising behavioural targeting/targeted online advertising in 2008, Facebook founder Mark Zuckerberg had to eat…

How could a lingering kiss in a Pepsi Max ad be misleading? Are post Pepsi consumption French kisses allowed on Turkish TV? Answers to these burning questions and more in…

It’s typical, you wait for 522 years then two come along at once. Yes in one week the ASA recently pronounced judgment in not one but two separate cases in…

Many consumers are enticed by surprisingly low airfares only to be confronted with additional costs in the form of taxes and a host of administrative fees. Additional costs, which were…

Recent TV ads for two computer games showed scenes taken from the games. For these is it common procedure to use enhanced graphics specially made for the commercial or is…

As energy prices soar, utility price comparison sites should be worth their weight in gold. But is all what it seems? A recent ASA verdict on an ‘independent’ claim in…

In its advertising for HDTVs, Comet suggested that even without HDTV signals, the sets would give a clearer picture. Was this right and if they had got it wrong, what…

The ASA recently reported its decision on complaints that two retailers had failed to make proper arrangements to have enough stock available for a promotion (a breach of the CAP…

In 2004, Shell was told it could not state that performance gains were guaranteed in all cars using Shell Optimax. So what if they said that it ‘can’ make a…