All Articles in Misleading advertising

As if its recent death throes weren’t painful enough, here the infamous digital terrestrial gets into a “fine” mess over misleading ad claims.   Topic: Trade descriptions Who: ITV Digital…

AOL’s unlimited, fixed price web access deal was a massive hit with French surfers. And the ads were crucial in ensuing litigation when AOL introduced an automatic log-off.   Topic:…

When two TV advertisers failed to indicate in TV ads that their offer didn’t extend to N. Ireland, the ITC was not impressed.   Topic: Misleading advertisingWho: the ITC, Churchill…

Once again environmental claims encounter heavy weather in front of the Advertising Standards Authority, and careful wording didn’t pass muster for the advertiser.   Topic: Misleading advertisingWho: Sainsbury's and the…

Could describing a Helsinki METRO as “a new urban newspaper” be misleading advertising?   Who: Swedish Modern Times Group and the Finnish Marketing Court When: February 2001 Where: Helsinki What…

Ads for “Calorad” told how the alleged slimming aid, sold in 500ml bottles in £55 packs, had produced “beneficial effects” in 86% of people who used it over a period…