BetterMe seek better ads for a healthier marketing strategy
The ASA combats misleading fitness ads that promise unachievable results for clients. Bryana Daniels reports.
All Articles in Misleading advertising
Sidemen slip-up: stars found failing to properly disclose an ad
The ASA highlights the importance of #ad disclosures in video content, and a useful tip on making use of age-restriction measures when advertising restricted products. Melissa Woodfield reports.
CMA publishes update on its work on loyalty pricing in the groceries sector
The CMA publishes an update on its work on loyalty pricing in the groceries sector. Melissa Woodfield reports.
CMA is heating up on the green heating and insulation sector
The CMA publishes final advice for marketing green heating and insulation products, Emily Addleman reports.
ASA reminds about the rules on “established since..” claims when business change owners
ASA rules against unclear promotions
Tonic health told to dump their denigrating comparative advertising
ASA crackdown on influencer Grace Beverley
Pretty Little Thing: not so pretty advertising
ASA weighs in on Skinny Food influencer advert
ASA ruling serves as a reminder of advertising requirements around Very Low Calories Diets, Stefanie Lo reports.
English High Court considers when ads are comparative by implication
English High Court considers when ads could be considered comparative in nature, composition, efficacy and/or quality by implication. Anna Matsiienko and Louisa Morrison report.
ProgressPlay’s new customer promotion: a misleading bet that left JeffBet users upset
The ASA has ruled against ProgressPlay t/a JeffBet after finding it did not make promotional eligibility requirements clear. Polly Hatcher and Ben Nicholson report.
