All Articles in Mobile marketing
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CNIL casts doubt on IAB-style consent management platforms
The French data protection authority, CNIL, has found that consent obtained by adtech company Vectaury via an IAB-style framework was not adequate for the purposes of GDPR. Ben Dunham reports on why this could cause the adtech industry a headache.
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ICO’s first enforcement action under the GDPR
The ICO has issued its first enforcement notice under the GDPR against an online behavioural advertising company based in Canada. What happened? Daisy Jones reports.
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Europe | ePrivacy Regulation update
e-Privacy Regulation regains momentum. Nick reports on the changes in the latest draft, including updates to cookies and soft opt-in.
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Substantial reforms to consumer law coming soon
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Fundraising Preference Service launches
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Instagram following FTC warnings
After the FTC fires out letters to 90 online influencers, Instagram launches a new transparency tool to benefit both brands and audiences. Chloe Deng reports.
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Phone-paid Services Authority helps clarify ‘service’ v ‘marketing’ messages
Do SMS messages sent to request confirmation of an order for premium rate number services constitute marketing? The Phone-paid Services Authority considered this point with the Information Commissioner’s Office. Thomas Spanyol reports the PSA guidance.
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New regime proposed for premium rate online competition services
Consumer complaints about online competition services are high and PhonepayPlus wants to take action to improve consumer confidence. Anna Williams looks at the proposed new Special conditions.
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Update on changes afoot at PhonepayPlus
PhonepayPlus announced a raft of changes in July – including a name change, amended policy statement and updated digital media guidance. Daisy Jones reports.
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ICO fines “Better for the country” Brexit body £50,000
“Leave.eu” sent 500,000 spam texts to UK mobile users urging a referendum “Leave” vote. ICO said the recipients gave no prior consent and imposed a substantial fine. The organisation says it will appeal. Jude King reports.
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Ofcom launches new mobile nuisance call opt-out
The UK’s “do not call” list enabling users to opt out of nuisance calls is available for mobile as well as landline numbers. Now Ofcom has acted to raise awareness of this and increase mobile registrations. Chloe Dumoulin-Richet reports.
