All Articles in Mobile marketing
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Fix up, look sharp: fears of electoral foul play if laws aren’t reformed
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Taking the MAC: Burger King takes advantage of McDonalds’s trademark loss
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ASA shows its hand: the targeting of in-app gambling ads
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Who you gonna nuisance call? No-one!
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CNIL casts doubt on IAB-style consent management platforms
The French data protection authority, CNIL, has found that consent obtained by adtech company Vectaury via an IAB-style framework was not adequate for the purposes of GDPR. Ben Dunham reports on why this could cause the adtech industry a headache.
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ICO’s first enforcement action under the GDPR
The ICO has issued its first enforcement notice under the GDPR against an online behavioural advertising company based in Canada. What happened? Daisy Jones reports.
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Europe | ePrivacy Regulation update
e-Privacy Regulation regains momentum. Nick reports on the changes in the latest draft, including updates to cookies and soft opt-in.
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Substantial reforms to consumer law coming soon
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Fundraising Preference Service launches
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Instagram following FTC warnings
After the FTC fires out letters to 90 online influencers, Instagram launches a new transparency tool to benefit both brands and audiences. Chloe Deng reports.
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Phone-paid Services Authority helps clarify ‘service’ v ‘marketing’ messages
Do SMS messages sent to request confirmation of an order for premium rate number services constitute marketing? The Phone-paid Services Authority considered this point with the Information Commissioner’s Office. Thomas Spanyol reports the PSA guidance.
