Mobile marketing Archives | Page 10 of 12 | marketinglaw

ASA text ‘opt out’ verdict lessons
Written Osborne Clarke on 28 Feb 2007
In its text messages offering free camera phones, did World Networks offer a compliant means of opting out of receiving future marketing texts? Stephen Groom reports on the outcome after…
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Ad music downloads royalty bonanza
Written Osborne Clarke on 30 Sep 2006
Recently we reported Channel 4 pulling ads from simulcasts over model rights clearance concerns. Now another ‘triple play’ victim emerges as ad soundtrack downloads onto mobiles cause advertisers royalty headaches.…
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Important ASA viral marketing verdict
Written Osborne Clarke on 30 Apr 2006
A recent decision by the Advertising Standards Authority on a supposed ‘member-get-member’ viral email campaign brought into focus the CAP Code’s provisions on this popular form of digital advertising and…
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ICSTIS clamps down on 0871 line abuse
Written Osborne Clarke on 28 Feb 2006
The 090 prefix has been designated for premium rate adult/chat services for instant recognition as a premium rate line and easier call barring to protect children. Despite this, these services…
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Official Brussels ‘location data’ guidance
Written Osborne Clarke on 31 Jan 2006
As the EU’s data protection super-group, the ‘Article 29 Working Party’ reports, commercial use of data on where a mobile phone is located has increased spectacularly. This has major data…
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Crazy Frog and ASA mix it again
Written Osborne Clarke on 21 Sep 2005
Ringtone specialist Jamba! GmbH was not impressed with an ASA ‘Complaint upheld’ finding following 298 complaints about TV ads. Jamba triggered the ASA Independent Review procedure but didn’t want the…
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Regulatory checklist for premium rate/text promotions
Written by Anna Williams on 16 Aug 2005
Looking for a quick resume of the current regulatory regime for premium rate and text promotions? Osborne Clarke’s mobile marketing law guru Anna Montes introduces a useful ‘checklist’ for service…
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Mobile marketing compliance FAQs
Written by Anna Williams on 29 Jun 2005
Osborne Clarke’s Anna Montes sets herself some frequently asked questions on mobile marketing compliance, including a knotty question about mobile marketing to kids, then answers them. As a former in-house…
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Frog ring tones spawn ASA complaint
Written Osborne Clarke on 29 Apr 2005
A ‘Crazy Frog’ ring tone download craze has taken the UK’s playgrounds by storm. But did the promoters take sufficient care to ensure downloaders knew they were going to be…
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1998 too early for text marketing consent/opt out?
Written Osborne Clarke on 27 Aug 2004
When an O2 customer signed up for mobile phone services in 1998, she agreed to receive ‘marketing communications.’ Could O2 then send unsolicited marketing texts in 2004 without an opt-out…
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Unsolicited text message verdict
Written Osborne Clarke on 23 Jul 2004
Before it sent unsolicited text messages promoting a new mobile phone, Mobile Upd8 checked with the Information Commissioner on how to do it compliantly. But maybe it didn’t check the…
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CAP publishes new ‘Help Note’ on mobile marketing
Written Osborne Clarke on 27 May 2004
marketing It’s already available from the MMA, the IPA, the OIC, the DMA and ICSTIS, so do we really need yet more guidance on compliant marketing to mobile phones? The…
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