Mobile marketing Archives | Page 10 of 13 | marketinglaw

New cookie regs herald changes for Bluetooth marketing?
Written by Nick Johnson on 06 Jun 2011
Unnoticed by the vast majority of digital law pundits, the potential impact of the 25 May 2011 website and email cookie law reforms on mobile Bluetooth and nearfield communication applications…
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Short Debt Line text long on Code problems
Written Osborne Clarke on 07 Feb 2011
An unsolicited text said “Hi John I urgently need to speak to you about your debts. We can contact your creditors straight away. Call now XXXXX (ToOptOutTxtNOto XXXXX)” The recipient…
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Did loan texts break SMS rules?
Written Osborne Clarke on 07 May 2010
The Advertising Standards Authority recently considered complaints that two loan companies failed to observe CAP Code rules about when and how unsolicited marketing messages can be sent by text. Mark…
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Debt management text manages multiple breaches
Written Osborne Clarke on 03 Dec 2009
The ASA investigated a marketing SMS sent to private individuals’ mobile telephones. In just over 100 characters, three breaches of the CAP Code (and probably at least two of the…
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Bluetooth marketing rule mayhem
Written by Anna Williams on 05 May 2009
First the UK’s privacy watchdog dropped “opt in” for use of “Bluetooth” technology to send short range marketing messages. Then France went the other way and introduced opt in, then…
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Premium-rate mobile services under the spotlight
Written by Anna Williams on 02 Sep 2008
Information about the PhonePayPlus consultation on new regulations for premium-rate services and a recent EU survey of websites offering mobile ringtones and wallpaper services is brought to us by Anna…
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New threat looms for Scottish viral campaigns
Written by Anna Williams on 05 Aug 2008
A new “Sexual Offences Bill” is making its way through the Scottish Parliament with new offences that could bite advertisers using flirting texts. Anna Montes reports. Topic: Mobile marketing…
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Green light for blue spam?
Written by Anna Williams on 06 Nov 2007
Marketing using Bluetooth technology is not governed by email marketing laws, says the ICO, thus U turning from the position it took in its first Guidance on the Privacy and…
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Double new rules whammy
Written by Anna Williams on 04 Sep 2007
Two new sets of rules affecting mobile marketing have arrived this summer courtesy of (1) premium rate line regulator ICSTIS (to be renamed “PhonePayPlus” in October 2007) and (2) a…
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Fast food giant in a pickle
Written by Anna Williams on 01 Aug 2007
A recent McDonald’s SMS campaign has come under attack for failing to follow industry accepted best practice and allow subscribers to opt out by text of receiving further messages. Anna…
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ASA text ‘opt out’ verdict lessons
Written Osborne Clarke on 28 Feb 2007
In its text messages offering free camera phones, did World Networks offer a compliant means of opting out of receiving future marketing texts? Stephen Groom reports on the outcome after…
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Ad music downloads royalty bonanza
Written Osborne Clarke on 30 Sep 2006
Recently we reported Channel 4 pulling ads from simulcasts over model rights clearance concerns. Now another ‘triple play’ victim emerges as ad soundtrack downloads onto mobiles cause advertisers royalty headaches.…
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