All Articles in Mobile marketing

The recent appearance of guidelines for mobile marketing from the Institute of Practitioners in Advertising completed a welter of recent codes, laws and guidelines applicable to this marketing channel.  …

Not that you would know it, but the present legal regime for marketing use of data about a mobile phone user’s location is very strict indeed. New mobile marketing rules…

British Virgin-Islands based Polo Limited may not have expected a £15,000 fine when it sent thousands of text messages inviting punters to call a premium rate line to claim their…

The Mobile Marketing Association was not best pleased when its code of practice was upstaged by the recent trailering of new IPA mobile marketing guidelines.   Topic: M-Commerce Who: The…

With consumer complaints over premium rate SMS services and their marketing exponentially increasing, ICSTIS proposes new guidelines.    Topic: M-Commerce Who:   The Independent Committee for the Supervision of Standards of…

Increasing unsolicited marketing SMS has put the spotlight on the as yet under-used statutory Telephone Preference Service. But is the TPS relevant to this particular marketing medium?    Topic: M-Commerce…

The limitations of the Telephone Preference Service were highlighted in this case of million-plus texts to unsuspecting recipients.   Topic: M-commerce Who: Moby Monkey, ICSTIS and DMA When:  August 2002…

In the Mobile Marketing Association’s new revised Code, backed by a “three strikes and you’re out” enforcement procedure, text marketing gets tighter controls, but what about the numerous laws already…

Euro MPs have voted for a relaxation of current tight restrictions on use of location data for marketing, but in other respects it looks like general “opt-in” come 2004.  …

Premium rate SMS has become hugely popular, and premium rate line watchdog ICSTIS has published guidelines for those marketing and providing them.   Topic:  M Commerce Who:    The Independent Committee…