All Articles in Mobile marketing

A ‘Crazy Frog’ ring tone download craze has taken the UK’s playgrounds by storm. But did the promoters take sufficient care to ensure downloaders knew they were going to be…

When an O2 customer signed up for mobile phone services in 1998, she agreed to receive ‘marketing communications.’ Could O2 then send unsolicited marketing texts in 2004 without an opt-out…

Before it sent unsolicited text messages promoting a new mobile phone, Mobile Upd8 checked with the Information Commissioner on how to do it compliantly. But maybe it didn’t check the…

marketing It’s already available from the MMA, the IPA, the OIC, the DMA and ICSTIS, so do we really need yet more guidance on compliant marketing to mobile phones? The…

The CAP Code requires explicit consent before sending unsolicited marketing messages by SMS. A recent decision in favour of Carphone Warehouse gives the green light to one way of getting…

With mounting complaints over breaches of its Code of Practice by marketers and providers of SMS content services, ICSTIS has released revised Guidelines effective July 2003.   Topic: M-Commerce Who: The Independent Committee…