Update on changes afoot at PhonepayPlus
PhonepayPlus announced a raft of changes in July – including a name change, amended policy statement and updated digital media guidance. Daisy Jones reports.
All Articles in Mobile marketing
ICO fines “Better for the country” Brexit body £50,000
“Leave.eu” sent 500,000 spam texts to UK mobile users urging a referendum “Leave” vote. ICO said the recipients gave no prior consent and imposed a substantial fine. The organisation says it will appeal. Jude King reports.
Ofcom launches new mobile nuisance call opt-out
The UK’s “do not call” list enabling users to opt out of nuisance calls is available for mobile as well as landline numbers. Now Ofcom has acted to raise awareness of this and increase mobile registrations. Chloe Dumoulin-Richet reports.
The ICO publishes updated direct marketing guidance
In September 2013 the UK’s data watchdog published its first “Direct Marketing Guidance.” This upset the direct marketing fraternity with stricter approaches in various areas. Now an updated version has appeared. What are the key changes? Georgina Graham reports.
Online Behavioural Advertising principles extended to mobile
Almost five years after the launch of Best Practice Recommendations for use of cookies and similar technology in connection with online behavioural advertising, new “Mobile principles” finally extend these to the mobile space. Georgina Graham reports.
ICO uses new powers for the first time and imposes £200,000 fine on nuisance text marketer Help Direct UK Ltd in a case “with no mitigating factors”
Following the scrapping of the “substantial damage or substantial distress” requirement for imposing fines of up to £500,000 for spamming, the ICO has found “no mitigating factors” and penalised Help Direct UK accordingly. Stephen Groom reports.
The ICO sounds a warning on public wi-fi and privacy
Following a spot check of the data collection practices of High Street wi-fi services, the UK data regulator’s blog has recently advised the public to be wary of how much personal data the providers of such services collect. George Garrard reports.
Third party marketing consent relied on in Optical Express text campaign held invalid after 7,506 complaints
In its first reasoned decision on the point, the First-tier Tribunal has upheld an ICO enforcement notice against unsolicited texts using “consented data” from sources including Thomas Cook, to market the sender’s laser eye surgery. Stephen Groom reports.
Non-cookie tech guidance from US behavioural ad trade body
The Network Advertising Initiative self-regulatory Code of Conduct pioneered the concept of giving web users notice and choice regarding online behavioural advertising. Now it has produced guidance for use of non-cookie technologies for the same purpose. Nick Johnson investigates.
The ICO’s revised guidance on monetary penalties not optimal as it fails to reflect key changes made on 6 April 2015
The third edition of ICO’s guidance on its approach to the issuing of penalties of up to £500,000 was out of date on publication. Chloe Deng investigates how this happened and asks whether, despite this, it is still worth a read.
Easter to see scrapping of “substantial damage” threshold
From 6 April 2015, the ICO can fine nuisance marketers up to £500,000 without establishing likely substantial damage or substantial distress, but what types of marketing will this extend to and what must ICO still establish? Stephen Groom reports.
6 April 2015 sign-off likely for end to substantial damage or distress nuisance marketing threshold
It now seems probable that the threshold for six figure penalties to be issued for breaches of privacy and electronic communications laws will be lowered dramatically very soon. But will the change extend to emails and cookies? Stephen Groom reports.
