All Articles in Mobile marketing

Following a public consultation, the European Payments Council has published a new edition of its Mobile Payments White Paper, including various realistic and illustrative scenarios for the use of mobile…

The US trade regulator has published guidelines: “Marketing your mobile app: Get it right from the start” They address compliance with transparency requirements when promoting mobile apps as well as…

Still worth a look despite their US focus, these new guidelines from the Mobile Marketing Association are intended to provide ways to give the mobile application developer with clear and…

The Advertising Standards Authority recently considered complaints that two loan companies failed to observe CAP Code rules about when and how unsolicited marketing messages can be sent by text. Mark…