Mobile marketing Archives | Page 9 of 12 | marketinglaw

Short Debt Line text long on Code problems
Written Osborne Clarke on 07 Feb 2011
An unsolicited text said “Hi John I urgently need to speak to you about your debts. We can contact your creditors straight away. Call now XXXXX (ToOptOutTxtNOto XXXXX)” The recipient…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Did loan texts break SMS rules?
Written Osborne Clarke on 07 May 2010
The Advertising Standards Authority recently considered complaints that two loan companies failed to observe CAP Code rules about when and how unsolicited marketing messages can be sent by text. Mark…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Debt management text manages multiple breaches
Written Osborne Clarke on 03 Dec 2009
The ASA investigated a marketing SMS sent to private individuals’ mobile telephones. In just over 100 characters, three breaches of the CAP Code (and probably at least two of the…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Bluetooth marketing rule mayhem
Written by Anna Williams on 05 May 2009
First the UK’s privacy watchdog dropped “opt in” for use of “Bluetooth” technology to send short range marketing messages. Then France went the other way and introduced opt in, then…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Premium-rate mobile services under the spotlight
Written by Anna Williams on 02 Sep 2008
Information about the PhonePayPlus consultation on new regulations for premium-rate services and a recent EU survey of websites offering mobile ringtones and wallpaper services is brought to us by Anna…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
New threat looms for Scottish viral campaigns
Written by Anna Williams on 05 Aug 2008
A new “Sexual Offences Bill” is making its way through the Scottish Parliament with new offences that could bite advertisers using flirting texts. Anna Montes reports. Topic: Mobile marketing…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Green light for blue spam?
Written by Anna Williams on 06 Nov 2007
Marketing using Bluetooth technology is not governed by email marketing laws, says the ICO, thus U turning from the position it took in its first Guidance on the Privacy and…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Double new rules whammy
Written by Anna Williams on 04 Sep 2007
Two new sets of rules affecting mobile marketing have arrived this summer courtesy of (1) premium rate line regulator ICSTIS (to be renamed “PhonePayPlus” in October 2007) and (2) a…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Fast food giant in a pickle
Written by Anna Williams on 01 Aug 2007
A recent McDonald’s SMS campaign has come under attack for failing to follow industry accepted best practice and allow subscribers to opt out by text of receiving further messages. Anna…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
ASA text ‘opt out’ verdict lessons
Written Osborne Clarke on 28 Feb 2007
In its text messages offering free camera phones, did World Networks offer a compliant means of opting out of receiving future marketing texts? Stephen Groom reports on the outcome after…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Ad music downloads royalty bonanza
Written Osborne Clarke on 30 Sep 2006
Recently we reported Channel 4 pulling ads from simulcasts over model rights clearance concerns. Now another ‘triple play’ victim emerges as ad soundtrack downloads onto mobiles cause advertisers royalty headaches.…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Important ASA viral marketing verdict
Written Osborne Clarke on 30 Apr 2006
A recent decision by the Advertising Standards Authority on a supposed ‘member-get-member’ viral email campaign brought into focus the CAP Code’s provisions on this popular form of digital advertising and…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook

Categories

Recent contributors

Katie Vickery
Partner, London
Max Wächter, LL.M.
Counsel, Germany
Eleanor Williams
Associate Director, Bristol
Adrian Schneider
Partner, Cologne

Sign up to our newsletter