Mobile marketing Archives | Page 9 of 12 | marketinglaw

Bluetooth marketing rule mayhem
Written by Anna Williams on 05 May 2009
First the UK’s privacy watchdog dropped “opt in” for use of “Bluetooth” technology to send short range marketing messages. Then France went the other way and introduced opt in, then…
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Premium-rate mobile services under the spotlight
Written by Anna Williams on 02 Sep 2008
Information about the PhonePayPlus consultation on new regulations for premium-rate services and a recent EU survey of websites offering mobile ringtones and wallpaper services is brought to us by Anna…
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New threat looms for Scottish viral campaigns
Written by Anna Williams on 05 Aug 2008
A new “Sexual Offences Bill” is making its way through the Scottish Parliament with new offences that could bite advertisers using flirting texts. Anna Montes reports. Topic: Mobile marketing…
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Green light for blue spam?
Written by Anna Williams on 06 Nov 2007
Marketing using Bluetooth technology is not governed by email marketing laws, says the ICO, thus U turning from the position it took in its first Guidance on the Privacy and…
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Double new rules whammy
Written by Anna Williams on 04 Sep 2007
Two new sets of rules affecting mobile marketing have arrived this summer courtesy of (1) premium rate line regulator ICSTIS (to be renamed “PhonePayPlus” in October 2007) and (2) a…
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Fast food giant in a pickle
Written by Anna Williams on 01 Aug 2007
A recent McDonald’s SMS campaign has come under attack for failing to follow industry accepted best practice and allow subscribers to opt out by text of receiving further messages. Anna…
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ASA text ‘opt out’ verdict lessons
Written Osborne Clarke on 28 Feb 2007
In its text messages offering free camera phones, did World Networks offer a compliant means of opting out of receiving future marketing texts? Stephen Groom reports on the outcome after…
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Ad music downloads royalty bonanza
Written Osborne Clarke on 30 Sep 2006
Recently we reported Channel 4 pulling ads from simulcasts over model rights clearance concerns. Now another ‘triple play’ victim emerges as ad soundtrack downloads onto mobiles cause advertisers royalty headaches.…
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Important ASA viral marketing verdict
Written Osborne Clarke on 30 Apr 2006
A recent decision by the Advertising Standards Authority on a supposed ‘member-get-member’ viral email campaign brought into focus the CAP Code’s provisions on this popular form of digital advertising and…
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ICSTIS clamps down on 0871 line abuse
Written Osborne Clarke on 28 Feb 2006
The 090 prefix has been designated for premium rate adult/chat services for instant recognition as a premium rate line and easier call barring to protect children. Despite this, these services…
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Official Brussels ‘location data’ guidance
Written Osborne Clarke on 31 Jan 2006
As the EU’s data protection super-group, the ‘Article 29 Working Party’ reports, commercial use of data on where a mobile phone is located has increased spectacularly. This has major data…
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Crazy Frog and ASA mix it again
Written Osborne Clarke on 21 Sep 2005
Ringtone specialist Jamba! GmbH was not impressed with an ASA ‘Complaint upheld’ finding following 298 complaints about TV ads. Jamba triggered the ASA Independent Review procedure but didn’t want the…
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