On-line advertising Archives | marketinglaw

Advertiser fined for misleading promotion on website

Written by Laura Klein Max Wächter, LL.M. Katrina Anderson Katie Vickery on 02 Sep 2019

Who: Signet Trading Limited Where: UK When: February 2019 Law stated as at: August 2019 What happened: Torfaen County Borough Council prosecuted Signet Trading Limited, which owns H Samuel, for…
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The CMA puts online platforms and digital advertising under the spotlight

Written by Ben Dunham on 02 Sep 2019

Who: The Competition and Markets Authority (CMA) Where: United Kingdom When: 3 July 2019 Law stated as at: 6 August 2019 What happened: The CMA has launched an investigation into…
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It’s just emojions misleading us over [laughing tears of joy face]?

Written by Chloe Deng on 02 Sep 2019

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 31 July 2019 Law stated as at: 5 August 2019 What happened: The ASA has released a new guidance note…
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ASA and CAP release Annual Report for 2018: More Impact Online!

Written by Chloe Deng on 04 Jul 2019

Who: The Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP) Where: United Kingdom When: 20 May 2019 Law stated as at: 26 June 2019 What happened: On 20…
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CMA continues to tackle fake online reviews

Written by Chloe Deng on 04 Jul 2019

Who: The Competition and Markets Authority (CMA) Where: United Kingdom When: 21 June 2019 Law stated as at: 26 June 2019 What happened: The CMA recently announced that it has…
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New proposals to “Blacklist” certain advertising practices and impose an obligation on review websites to conduct reasonable checks that reviewers used and paid for products

Written by Katrina Anderson on 04 Jul 2019

Who: European Union Where: EU When: The new law is expected to come into force in early 2022 Law stated as at: 3 May 2019 What happened: The EU is…
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“No Added Sugars” claim not misleading

Written by Marleen Huisman on 04 Jul 2019

Who: Dutch Advertising Code Committee (the ACC), Stichting Foodwatch Nederland (Foodwatch) and HiPP GmbH & Co Vertrieb AG (HiPP) Where: The Netherlands When: 5 March 2019 Law stated as at:…
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Surprising proposals for a watershed ban for HFSS foods

Written by Katrina Anderson on 26 Apr 2019

Who: UK Department of Health Where: United Kingdom When: 18 March 2018 Law stated as at: 29 March 2019 What happened Last summer, the UK government published its Childhood Obesity…
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We’re all going on a fairer holiday

Written by James Salisbury on 25 Mar 2019

Who: The Competition and Markets Authority (CMA) Where: United Kingdom When: 26 February 2019 Law stated as at: 14 March 2019 What happened: On 26 February 2019, the CMA issued…
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Taking the MAC: Burger King takes advantage of McDonalds’s trademark loss

Written by Ben Dunham on 25 Mar 2019

Who: McDonald’s International Property Company Ltd (McDonald’s); Supermac’s (Holdings) Ltd (Supermac’s); Burger King. Where: UK/Ireland/EU When: 1 February 2019 Law stated as at: 14 March 2019 What happened: Burger King…
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ASA shows its hand: the targeting of in-app gambling ads

Written by Rebecca Chui on 25 Mar 2019

Who: tombola (International) plc (Tombola), the Advertising Standards Authority (ASA), and ITV Broadcasting Ltd (ITV) Where: United Kingdom When: 6 February 2019 Law stated as at: 5 March 2019 What…
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Invicta’s fails to deliver on its promises

Written by Barry Breedijk on 25 Mar 2019

Who: Invicta Watch Europe (Invicta) and Bol.com (Bol) and the Dutch Advertising Code Committee (ACC). Where: The Netherlands When: 31 January 2019 Law stated as at: 28 February 2019 What…
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