On-line advertising Archives | Page 12 of 18 | marketinglaw

Unique Osborne Clarke EU-wide poll reveals enforcement lacuna in new OBA rules
Written Osborne Clarke on 12 Feb 2013
“Country of origin” applies to new ASA-enforced “notice and choice” rules for third party behavioural advertising. That’s the origin of the cookie, not any ads it generates. So will Estonia…
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New CAP rules for OBA – action points
Written Osborne Clarke on 12 Feb 2013
On 4 February 2013 new, ASA-enforced rules for third party online behavioural advertising came into force. At a recent, standing-room-only Osborne Clarke briefing focusing on the new regime, Stephen Groom…
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ICO reports cookie law action and changes its cookie policy
Written Osborne Clarke on 11 Feb 2013
Just before Christmas 2012, the UK data privacy watchdog published a report of the steps it had taken to enforce “new” cookie consent laws first in force May 2011, with…
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Could new CAP behavioural rules apply to Connected TV?
Written by John Davidson-Kelly on 07 Feb 2013
When the ASA and CAP announced new rules for third party online behavioural advertising effective 4th February 2013, it may not have occurred to them that the new regime is…
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“Cheggers” Tweet banned by ASA
Written by Tom Harding on 07 Feb 2013
TV personality Keith Chegwin Tweeted “Just a quickie: log on to pchprizes 4 your chance 2 win £100K ..” A complaint was made to the ASA that this was not…
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More[ley] Twitter promotion pitfalls
Written by Tom Harding on 01 Feb 2013
Topic: Social media Who: Bev Morley t/a @mojocomms and the ASA When: December 2012 Where: UK Law stated as at: December 2012 What happened: As readers of marketinglaw.co.uk will no…
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New ASA “do not track” regime
Written Osborne Clarke on 06 Dec 2012
From 4 February 2013 all advertisers benefiting from so called “third party cookies” used for online behavioural advertising, and the third parties themselves, will be bound by new rules that…
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Will Microsoft’s embedded “Do not track” solve the cookie conundrum?
Written Osborne Clarke on 07 Nov 2012
Microsoft’s announcement that its new Internet Explorer 10 web browser includes embedded “do not track” functionality has caused ripples in the online advertising ecosystem. But will it be the silver…
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Stakeholder tension mounts over cookie law enforcement
Written Osborne Clarke on 17 Sep 2012
Frustration is growing amongst cookie law compliance product providers that the “cookie consent” law does not seem to be being enforced. But maybe all cookie users are already complying. Or…
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ICO acts on cookie consent laws
Written Osborne Clarke on 06 Jul 2012
From 26 May 2012, the Information Commissioner started full enforcement of laws requiring consent for the use of tracking cookies and similar technology to access or store information on laptops,…
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ICO hand brake turn on “implied consent” for cookies
Written Osborne Clarke on 12 Jun 2012
Just 24 hours before it was due to enforce fully new laws requiring consent to be obtained for the use of “cookies” and similar tracking technology by websites, apps and…
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French ICO backs off on analytics cookie consent
Written Osborne Clarke on 12 Jun 2012
As EU states grapple with implementing changes to the Privacy and Electronic Communications Directive requiring consent for the dropping of so called “cookie” tracking devices on laptops etc CNIL, the…
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