All Articles in On-line advertising

New cookie laws, social media, behavioural targeting, new ASA online remit…On 14 June 2011 at One London Wall, EC2, Osborne Clarke will focus on the key legal and regulatory issues…

Still struggling with the key aspects of the recent, game-changing extension of the CAP Code to brand owners’ websites and much more? No worries, Judith Gordon comes to the rescue…

Shortly before buying it, Google recently took enforcement action against aggregator BeatThatQuote. Why? Because BTQ had allegedly been abusing Google’s site link guidelines so as to unfairly maximise traffic to…

Since 1 March 2011, the UK’s CAP Code of Non-broadcast advertising has extended to much more online commercial communication than it did before. The extension was driven initially by concerns…

At a packed “Ask the experts” panel event on 2 March at Osborne Clarke’s London office chaired by Osborne Clarke’s Nick Johnson, marketinglaw editor Stephen Groom set the scene with…

The EU Telecoms Reform Directive threatens to introduce a prior opt-in regime for online behaviour-tracking cookies across the EU from May/June 2011. But “Recital 66″ of the Directive appears to…

From 1 March 2011, the Advertising Standards Authority’s on-line remit will be dramatically extended. What does this mean for website content, social media marketing and sites based offshore? Ask an…

The UK looks set to implement Directive-driven changes to E-privacy laws so as to allow websites to deploy behaviour-tracking cookies without a prior opt-in. Will many other EU states be…

The US Federal Trade Commission has settled claims against a PR agency over reviews of its clients’ products posted on iTunes by the agency’s employees. What would have been the…

Behavioural advertising is high on data protection regulators’ agendas and industry bodies such as the Internet Advertising Bureau are working hard on self-regulatory solutions to ease privacy fears. The IAB’s…

At a recent “European Roundtable on the Benefits of Online Advertising for Consumers”, Neelie Kroes, VP of the European Commission responsible for the Digital Agenda, pronounced on the hotly debated…