All Articles in On-line advertising

On-line product reviews already have a powerful impact on purchasing decisions worldwide and already abuse is taking place. To help combat this, in the US the FTC published revised guidelines…

The past month has seen Europe adopt consent requirements for cookies, an IAB guide to “OBA”and the European Commission reject the UK’s defence of its e-privacy laws. Phil Lee reports…

In the latest trade mark infringement case being fought over Google Adwords’ sales of registered trade mark search engine links to their competitors, the ECJ Advocate General has voiced his…

The five main advertising associations in the USA, backed by a number of leading multinational companies, have published Self-Regulatory Principles for Online Behavioural Advertising. Andy James from Osborne Clarke’s Silicon…

“Flawed and inefficient” was how CNIL, France’s equivalent to the ICO, described the opt-out mechanisms offered to consumers by many online behavioural advertising businesses in a recently published report. Claire…

Following a debacle over payola online positive product reviews involving IT peripherals maker Belkin, the US is considering imposing tight viral/blog marketing controls. Andy James reports from Osborne Clarke’s Silicon…

In the most recent US case over AdWords, the US Court of Appeals has left open the possibility of Rescuecom succeeding in its claim of trademark infringement against Google for…

A sponsored link was entitled “Flowers Delivery Sunday,” but the sponsoring florist did not deliver on Sundays. A complaint was made to the Advertising Standards Authority and Candice Macleod reports…

Now it is Germany’s turn to pronounce on whether search engine use of a competitor’s registered trade mark as a keyword (or “Adword” to use the Google service name) infringes…