On-line advertising Archives | Page 18 of 18 | marketinglaw

“One click away” rule for banner ad disclosures
Written Osborne Clarke on 01 Feb 2009
Omit from an ad significant information relevant to a decision to respond and legal and/or CAP Code woe may result. But what about banner ads where there could be space…
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“Deep packet inspection” class action threat
Written Osborne Clarke on 01 Dec 2008
California online behavioural targeting business NebuAd and six ISPs face a lawsuit by 15 web users, who say that by tracking their search and browsing activity and using it to…
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Utah Uturn on keyword ad ban
Written Osborne Clarke on 31 May 2007
Almost as soon as the virtual ink had dried on its groundbreaking Trademark Protection Act, which appeared to outlaw the sale of competitors’ brands as keywords for search engine marketing,…
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IPA in world first (unless you tell us different) simulcast rights moratorium
Written Osborne Clarke on 31 Jan 2007
Tell the editor if we are wrong or a similar deal is on the cards in your country, but in possibly a world first, UK ad agency trade body the…
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New online marketing code threat
Written Osborne Clarke on 30 Nov 2006
ISBA Director General designate Mike Hughes is telling anyone who will listen that he wants a new CAP Code for Digital Marketing. Is he talking out of his virtual hat…
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Disclaimer possibilities after German ruling
Written Osborne Clarke on 31 Oct 2006
Although a recent Federal Supreme Court judgement said a ‘No shipments to Germany’ disclaimer on a Dutch website selling pharmaceuticals was not effective to oust German jurisdiction, the judges’ reasoning…
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In this month’s ‘Letter from America’
Written Osborne Clarke on 31 Jul 2006
Mahdi Choudhury considers the proliferation of websites such as MySpace.com and YouTube.com into the US online arena. As the players consider their positions in the context of recent claims of…
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It’s official: online is no longer ‘new media’
Written Osborne Clarke on 27 Oct 2004
After nine years of handling complaints over online advertising and advising online banner advertisers, the ASA and the CAP are now finally getting a contribution to the cost of their…
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ASA demands ‘sponsored columns’ transparency
Written Osborne Clarke on 28 Sep 2004
First it was sponsored Google search results, now it is ‘sponsored columns’ in newspapers that are exercising the non-broadcast advertising watchdog. But does this mean that all third party-supplied expert…
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ASA banner/pop-up ad compliance report
Written Osborne Clarke on 29 Apr 2003
After spending 6 months monitoring over 600 banner and pop-up ads on UK websites, the ASA arrived at some startling findings. Topic: Advertising on-line Who: The Advertising Standards Authority When: April 2003 Where: London What happened: The…
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Gator pop-up ads spiked in Virginia
Written Osborne Clarke on 28 Aug 2002
A recent new wheeze for attracting more eyeballs for website banner ads has given rise to litigation in the Virginia Courts. Topic: Advertising On-Topic: Advertising On-Line Who: The New…
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