Transparency is often a concern in so-called “native advertising” where editorial content includes advertising messages.. To help, the IAB has published “Content and Native Disclosure Guidance” to help marketers comply with consumer laws and the CAP Code. George Garrard reports.
From 6 April 2015, the ICO can fine nuisance marketers up to £500,000 without establishing likely substantial damage or substantial distress, but what types of marketing will this extend to and what must ICO still establish? Stephen Groom reports.
In sponsored search results, CTN Solutions and uk-phone.com both promoted their “Easyjet Customer Services” helplines but had no connection with the airline. Both included disclaimers. Did they work? Ben Dunham reports on the ASA’s decision.
The euroclinix healthcare website featured a logo with a green tick and “PharmaCheck Know your pharmacy” linked to information about the General Pharmaceutical Council and euroclinix’s owner Hexpress. Misleading? Fiona Schneider reports.
It now seems probable that the threshold for six figure penalties to be issued for breaches of privacy and electronic communications laws will be lowered dramatically very soon. But will the change extend to emails and cookies? Stephen Groom reports.
PR Aviation’s website aggregated low cost airline flight data so travellers could compare and book, paying a commission. Ryanair imposed conditions on use of its flight data. Could these be enforced if database right didn’t apply? Gemma Woodhead reports.
A directive simplifying Europe’s laws on misleading and comparative advertising and an “evaluation” of the E-Privacy Directive are just two of the items relevant to advertisers in the EC’s “to do” list for 2015. Hannah Willson reports.
Nearly four years on from the dramatic extension of the CAP Code’s remit to non-paid-for marcoms online, CAP has produced guidance on the tests applied to establish when communications are covered by the extended Code. Fiona Schneider reports.
Ideal Home Magazine opened an online shop in 2009 and registered relevant trade marks. They sued when the unconnected operators of the Ideal Home Show went online with the “Ideal Home Show Shop.” Gemma Woodhead reports on the court’s findings.
