ASA’s active monitoring and strict approach to food supplement claims: five takeaways
Key takeaways for food manufacturers following a recent increase in ASA action against food supplement claims, Stefanie Lo reports.
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KeyForHer food supplements: key reminders for claims targeted at those experiencing menopause
ASA rules against a food supplement manufacturer’s exaggerated re-wording of an authorised claim, Stefanie Lo reports.
E-cigarette affiliate marketing schemes go up in smoke
The ASA has released a set of rulings against affiliate marketing programmes operated by e-cigarette websites. Verity Raeside reports.
Next Base’s ‘enhanced night vision’ failed to see this ASA ruling coming
The ASA has ruled on whether an image purporting to depict footage shot on a dash cam was representative of the product advertised. Josephine O’Dowd reports.
BetterMe seek better ads for a healthier marketing strategy
The ASA combats misleading fitness ads that promise unachievable results for clients. Bryana Daniels reports.
CMA publishes update on its work on loyalty pricing in the groceries sector
The CMA publishes an update on its work on loyalty pricing in the groceries sector. Melissa Woodfield reports.
CMA is heating up on the green heating and insulation sector
The CMA publishes final advice for marketing green heating and insulation products, Emily Addleman reports.
IAB Europe’s key commitments and policy principles for 2024-2029
IAB Europe publishes key commitments and policy principles for 2024-2029. Georgie Taylor reports.
ASA reminds about the rules on “established since..” claims when business change owners
ASA rules against unclear promotions
Tonic health told to dump their denigrating comparative advertising
ASA rules against Festival Free Bets
